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For more than two years, I read every single article on The Content Strategist. This loyalty was not borne out of rampant TCS fandom, though I did and still do love the publication, but out of a sense of duty. A self-proclaimed grammar nerd, I was Contently’s copy editor, a defender of proper grammar and style, and a bulwark against bad jargon and clichés.
If you want people to share your content on Facebook right now, make listicles about politics, gun control, and the environment. Might I suggest “10 Gazillion Guns That the President Must Control to Save the Environment”? That’s one key takeaway from a recent NewsWhip report on Facebook engagement.
Publishers big and small are finding that outside Facebook’s walled garden, the social landscape has become increasingly barren. When Facebook rolled out Instant Articles to all iPhone users last month, the media world raised concerns that the network’s all-powerful News Feed algorithm would prioritize Instant Articles over external links, leading to drops in traffic to external publisher sites.
Sometimes it seems like social media is only good for brand blunders. Take brands whose social media strategies consist of communicating with millennials in incoherent emoji sequences, or brands that deal with crises with embarrassing tweetstorms, or brands whose CEOs pen tone-deaf responses to other brands.
Two days before Valentine’s Day, I found myself below the streets of Brooklyn listening to a man I’d never met talk about love. I was in a subway station, but the man in question was not the resident late-night subway-platform philosopher, and no trains had gone through this station in years. I was, in fact, at the New York Transit Museum, housed in a refurbished subway statio ...
Best storytelling: Budweiser, “Lost Dog” Puppy ads are the “gimme” of Super Bowl commercialdom, but this one—the story of an unabashedly precious little dog being saved from a big, bad wolf by noble Clydesdales—is like Homeward Bound in 60 seconds. Most… what?: Bud Light, “Real-Life Pac-Man” The #UpForWhatever actor’s last words in this real-life Pac-Man spot are “What is goin ...
Banks are inherently not funny. They take your money and give it back to you when asked. They make loans. They exchange currency. And when they do it all correctly, nobody’s laughing. Commercials for banks are often just as dull: Close-up of well-groomed man in business suit. Visual overlay of statistics. Racially diverse group of men and women talking animatedly in a boardroom.
Imagine how many video cameras there are in retail stores around the world. Now imagine the usefulness of turning those cameras’ millions of hours of video—of shoppers’ in-store interactions and activity—into simple, optimizable, visual data. Steve Russell has long seen the potential to turn that retailers’ dream into a reality.
Many guys, myself included, hate shopping for clothes. At malls, there are too many brands at too many scattered stores. Too many moments spent wishing for the sweet release of a gooey Mrs. Fields cookie. Shopping online has its own unique inconvenience: How am I supposed to know if one brand’s extra-slim-fit large is another’s regular medium? Trunk Club, a men’s clothing serv ...
The above tweet fairly accurately captures millennials’ current attitude about climate change. It’s easy to retweet a pithy status in support of saving the Earth; it’s harder to actually save the Earth. Collectively, a media platform that launched last week, aims to transform that apathy into Earth-altering action by channeling to its cause the feel-good shareability of Upwo ...