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In today’s Digital landscape, social media is a great tool for businesses to communicate and build relationships with audiences. In most cases, it has become an essential tool for long terms success and survival, particularly if you’re in a volatile or busy market. To ensure that your business doesn’t drop the ball on Social Media, it’s imperative that you adopt a rigorous appr ...
This month, in our 14th Koozchat, we asked the Digital Marketing community 10 questions pertaining to Search Engine Optimisation and how best to get started on a brand new SEO campaign. 14 participants shared a number of insightful thoughts and suggestions, as well as tips on how best to stay on top of changes in the industry and on top of the competition.
Last month I created a post that addressed the fundamental lessons involved in devising a social media strategy for business. In the post, I touched upon the importance of shaping your brand’s voice – and how you can utilise it to communicate in a way that really speaks to your audience on social platforms.
This year’s On The Edge Digital conference takes place at the Congress Centre in London; covering a broad selection of hot industry topics, including Digital Marketing strategy, data analysis, mobile and email marketing, as well as best-practice techniques in SEO. Check out some of the top tips from the conference.
This month, in our 13th Koozchat, we asked the Digital Marketing community 10 questions pertaining to Online Marketing and ‘Keeping Google Happy’. 22 participants shared a number of insightful thoughts and suggestions, as well as tips on how best to keep on top of changes in Google’s algorithms and a look forward into the future of the world’s most popular search platform.
21st Century life, as we know it, is pretty much dominated by the use and consumption of digital technology and media. With the emergence of mobile and social networking the landscape of marketing has changed radically. So, how does your business keep up? Find out the core lessons to consider before devising a social media marketing strategy.
In a noisy marketplace, competition is fierce, and if you’re an online business, chances are the ferocity of the opposition will be even more intense. That is, unless of course, your company thrives on an unrivalled, niche product or service. However, for those who are not too dissimilar from close competitors, establishing a solid identity and running branded marketing initia ...