kiki schirr

  • We have a new government. IssueVoter can help you make sure they’re doing their jobs.

    By Kiki Schirr, {grow} Contributing Columnist I’m not exactly Ms. Political. Elections used to be one of those things I avoided talking about, like religion and bowel movements. But then I moved to California, and things suddenly changed. Every shop here has posters of how to vote on propositions, and I realized: 13 years of sticking my head in the sand about politics had l ...

    {grow}- 8 readers -
  • Six steps to increase your app conversion rate

    Kiki Schirr, {grow} Contributing Columnist App marketing is a difficult job. Your goal is higher downloads and app conversion rate in a crowded space with strict marketplace rules. Often the people who build apps are from small teams with no formal training in marketing. And unlike marketing physical goods, advertising might not be your best friend — designing your product wi ...

    {grow}- 11 readers -
  • A reasonable guide to reddit for marketers

    You’ve likely heard of reddit, the giant, uncapitalized forum that people either love or hate. While it has a reputation for harsh commentary due to its anonymized posting system, marketers need to be paying attention to the deceptively simple site. A link to your product or page on reddit can bring tens of thousands of visits, if done correctly.

    {grow}in Social- 8 readers -
  • What is Blockchain and what is its impact on marketing?

    By Kiki Schirr, {grow} Contributing Columnist Bitcoin, the largest and most famous cryptocurrency, is always in the news these days. You might have a few coins in a wallet yourself, or might feel a little overwhelmed at the thought of investing in such a volatile market. But even if Bitcoin eventually fails (which is looking ever less likely) the technology behind it, Blockch ...

    {grow}- 14 readers -
  • OfferUp offers an addictive new app for eCommerce

    Where do your customers hang out online or on mobile? Snapchat? Facebook Messenger? What about … OfferUp? Whaaaat? You haven’t heard of OfferUp? Why, it’s one of the hottest apps around. Here’s why. People love OfferUp The average Android or iPhone user spends about 1 hour and 15 minutes in apps every day.

    {grow}- 13 readers -
  • Ghostcodes makes Snapchat more marketer-friendly

    By Kiki Schirr, {grow} Contributing Columnist Recently, Mark Schaefer wrote “A balanced view of using Snapchat for marketing,” in which he urged marketers to take a grain of salt with the undeniably overhyped network. I could not agree more. And when I tweeted that post, many people echoed Mark’s sentiment. …and then this month, Ghostcodes hit Product Hunt.

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  • Livestreaming: Twitch, Hitbox, and the massive opportunity in eSports

    By Kiki Schirr, {grow} Contributing Columnist One of the fastest growing Internet communities is the world of eSports. Twitch, the largest eSports livestreaming platform, commands more than 100 million unique viewers a month. But let me slow down a little — do you know what eSports are? Many people don’t.

    {grow}- 9 readers -
  • The Fatal Flaw of A/B Testing

    By Kiki Schirr, {grow} Contributing Columnist Last year I stumbled across one of those customer experiences that makes you want to tear your hair out—and preferably stuff it down the offending company’s throat. I had started writing more and decided that I would take some time off from the side work I do hourly to support my Fittr/startup lifestyle.

    {grow}- 7 readers -
  • 16 Essential educational resources for the marketing professional

    By Kiki Schirr, {grow} Contributing Columnist Being a marketer in the digital age is a matter of keeping up with the times. The dynamic world of social media and customer success require the modern marketer to seek out more knowledge constantly. It can feel daunting to keep up at times! I’ve compiled a list of resources for self-educators, divided into three sections: Genera ...

    {grow}- 13 readers -
  • 5 Critical things you need to know about Periscope now

    By Kiki Schirr, {grow} Contributing Columnist Golberg This month Twitter started autoplaying Periscope streams within its feed. While some marketers had previously been able to overlook the importance of livestreaming apps like Periscope, any brand with a strong Twitter presence is scurrying to catch up … As am I! At the beginning of the week I had less than 10,000 “hearts” ...

    {grow}in Twitter- 6 readers -
  • Exciting Millennial Marketers to Watch

    By Kiki Schirr, {grow} Contributing Columnist Sometimes it can be discouraging to watch marketers with a large following. “400,000 readers a month?” I sometimes think. “My blog will never get that sort of traffic.” And besides the slight feelings of inferiority that it can cause, most marketers with a large following have already found their niche.

    {grow}- 6 readers -
  • Does a lean start-up mean lean ethics, too?

    By Kiki Schirr, {grow} Contributing Columnist My parents are both marketing professors, which could easily be its own post, but long story short, it means that I was raised thinking about marketing concepts early on. They both find their most challenging topic to be “Ethics,” as this doesn’t seem to come naturally to their students. I overhear them sometimes, incredulously comparing notes.

    {grow}- 6 readers -
  • From newbie to expert, here are the best social media tools for your business

    By Kiki Schirr, {grow} Contributing Columinst When people ask, “what are the best social media tools I should be using to be a better social media marketer?” I have difficulty answering. The truth is, it depends greatly on how savvy you are — some tools would be too complex and give you too much information to sift through, for example, if you are a new user.

    {grow}in Social- 11 readers -
  • Marketing Resources for 2016: Old School meets New Cool

    By Kiki Schirr, {grow} Contributing Columnist You might think it’s a little early to start anticipating trends of 2016, but if Home Depot is beginning to display Christmas trees, then I can assemble a list of marketing tools to help you prepare for next year. In April, I wrote an article for {grow} about new trends in social media marketing tools.

    {grow}in Blogging- 12 readers -
  • How to use Product Hunt to boost your business

    By Kiki Schirr, {grow} Contributing Columnist By now you might have heard about Product Hunt – a website and mobile app that ranks new products every day. There are seemingly posts every day about how Product Hunt made some startup thousands of dollars overnight, or brought in 12 new lucrative clients, or about how their servers nearly crashed under the sudden onslaught of traffic.

    {grow}in How To's- 9 readers -
  • Crowdfunding 101: Testing the Waters with TeeSpring

    By Kiki Schirr, {grow} Contributing Columnist It seems like everyone and their mom is doing a crowdfunding campaign … “Coolest Cooler earned $13 million on Kickstarter.” “Hour of Code made 2 and a half million dollars with Indiegogo.” “Did you know UNYQ raised more than 2 million through crowdfunding?” Chances are, you’ve heard stories like these.

    {grow}- 15 readers -
  • Is Growth Hacking a thing? The experts sound-off

    By Kiki Schirr, {grow} Contributing Columnist As I was beginning to write my second post for {grow}, Mark posted the following to Facebook: Whoops. Guess I shouldn’t write about growth hacking, then! But then I thought, a topic like growth hacking should stir some debate… So I went ahead and asked some industry experts about what they thought about growth hacking–I think ...

    {grow}- 11 readers -