kiki schirr

  • Mission Critical: Purpose-driven marketing

    By Kiki Schirr, {grow} Contributing Columnist You’ve heard that Toms gives away the shoes it sells, that Warby Parker donates glasses to children in need, and that KIND bars sponsor, well, kindness. All of these companies are united by their strong commitment to their purpose but they’re also united by success.

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  • 4 Reasons Every Marketer Should be Watching Product Hunt

    By Kiki Schirr, {grow} Contributing Columnist If you haven’t heard of Product Hunt, you’re missing out. Recently acquired by the startup-obsessed company AngelList, Product Hunt has seen an influx of energy and creativity since the merger. At its core, Product Hunt is a launch platform for new startups and a community of eager early adopters waiting to test out new products.

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  • The future of marketing in a blockchain world

    By Kiki Schirr, {grow} Contributing Columnist The world is going blockchain. Coinbase, a cryptocurrency exchange, raised at a $1.6B valuation in August. Last week the head of the IMF, Christine Lagarde, referred to the use of cryptocurrencies as “dollarization 2.0.” But blockchain isn’t only for cryptocurrencies.

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  • Basic Attention Token looks to re-invent online advertising

    By Kiki Schirr, {grow} Contributing Columnist if you can’t see the video above, click here: Basic Attention Tokens Video By Kiki Schirr, {grow} Contributing Columnist These are the startling opening lines to Basic Attention Token’s business case whitepaper, the in-depth document every cryptocurrency prepares to explain their business: “Digital advertising is broken.

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  • Five stellar community engagement platforms that rock, and one to avoid!

    By Kiki Schirr, {grow} Contributing Columnist Community engagement is a difficult task, especially when new platforms are cropping up all the time. Here’s a helpful list of five stellar community engagement platforms that might not occur to you — and one that could look enticing, but would be best to avoid! Anchor Originally an app to record and share short voice messages, A ...

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  • What is an ICO and what does it mean to new businesses?

    By Kiki Schirr, {grow} Contributing Columnist In the news recently, you may have heard of a new phenomenon called the “ICO.” What is an ICO, you may ask! An ICO, or initial coin offering, is an important new trend, a chance to buy into new crypto-currencies or tokens built on Blockchain. The trend began in startups, but even larger companies such as Kik are beginning to look ...

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  • Customer success: 3 Off-beat tools for small businesses

    By Kiki Schirr, {grow} Contributing Columnist On March 6th I launched my own web-based video chat platform. So on that same day, I also became the company’s sole customer success agent. I thought my time working at Geek Squad and Apple would assist me, but there’s a difference between being a customer-facing employee and guiding the whole company’s policy toward customers.

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  • How to keep yourself safe from social engineering attacks

    By Kiki Schirr, {grow} Contributing Columnist Your Facebook “About” page says where you were born. LinkedIn states where you work. Your Twitter profile reveals your collegiate team. And that old OKCupid profile you forgot to delete–well, you were a little too open, perhaps. There’s likely a ton of data about you online, especially if you’re crafting a big social media presence.

    {grow}in How To's- 18 readers -
  • Make Your Mark: A “Space” Suggestion for KNOWN

    By Kiki Schirr, {grow} Contributing Columnist In Chapter 5 of Mark Schaefer’s new book, KNOWN: The handbook for building and unleashing your personal brand in the digital age, he suggests eight strategies to find your own “space.” By space, he means your own corner of the Internet in which to flourish — an un-contested, or under-served, niche.

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  • Medium’s dark power

    By Kiki Schirr, {grow} Contributing Columnist Medium can seem like the Dark Side to a marketing Padawan. Its dominance calls to us — but we’ve been warned by our elders that owned media is the only true road to power. Most marketing blogs will have an article about how to use Medium as a marketer. Very few of these articles go into depth on whether you should, though.

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  • We have a new government. IssueVoter can help you make sure they’re doing their jobs.

    By Kiki Schirr, {grow} Contributing Columnist I’m not exactly Ms. Political. Elections used to be one of those things I avoided talking about, like religion and bowel movements. But then I moved to California, and things suddenly changed. Every shop here has posters of how to vote on propositions, and I realized: 13 years of sticking my head in the sand about politics had l ...

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  • The State of Video Streaming

    Kiki Schirr, {grow} Contributing Columnist There’s a lot going on in the video streaming world right now. It can seem difficult to keep up. This post will bring you up to speed on what’s been happening with the latest and hottest video streaming technology. The Death of Meerkat… is Periscope next? Meerkat is dead.

    {grow}in Social Content- 10 readers -
  • Six steps to increase your app conversion rate

    Kiki Schirr, {grow} Contributing Columnist App marketing is a difficult job. Your goal is higher downloads and app conversion rate in a crowded space with strict marketplace rules. Often the people who build apps are from small teams with no formal training in marketing. And unlike marketing physical goods, advertising might not be your best friend — designing your product wi ...

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  • A reasonable guide to reddit for marketers

    You’ve likely heard of reddit, the giant, uncapitalized forum that people either love or hate. While it has a reputation for harsh commentary due to its anonymized posting system, marketers need to be paying attention to the deceptively simple site. A link to your product or page on reddit can bring tens of thousands of visits, if done correctly.

    {grow}in Social- 13 readers -
  • What is Blockchain and what is its impact on marketing?

    By Kiki Schirr, {grow} Contributing Columnist Bitcoin, the largest and most famous cryptocurrency, is always in the news these days. You might have a few coins in a wallet yourself, or might feel a little overwhelmed at the thought of investing in such a volatile market. But even if Bitcoin eventually fails (which is looking ever less likely) the technology behind it, Blockch ...

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  • OfferUp offers an addictive new app for eCommerce

    Where do your customers hang out online or on mobile? Snapchat? Facebook Messenger? What about … OfferUp? Whaaaat? You haven’t heard of OfferUp? Why, it’s one of the hottest apps around. Here’s why. People love OfferUp The average Android or iPhone user spends about 1 hour and 15 minutes in apps every day.

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  • Ghostcodes makes Snapchat more marketer-friendly

    By Kiki Schirr, {grow} Contributing Columnist Recently, Mark Schaefer wrote “A balanced view of using Snapchat for marketing,” in which he urged marketers to take a grain of salt with the undeniably overhyped network. I could not agree more. And when I tweeted that post, many people echoed Mark’s sentiment. …and then this month, Ghostcodes hit Product Hunt.

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  • Livestreaming: Twitch, Hitbox, and the massive opportunity in eSports

    By Kiki Schirr, {grow} Contributing Columnist One of the fastest growing Internet communities is the world of eSports. Twitch, the largest eSports livestreaming platform, commands more than 100 million unique viewers a month. But let me slow down a little — do you know what eSports are? Many people don’t.

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  • The Fatal Flaw of A/B Testing

    By Kiki Schirr, {grow} Contributing Columnist Last year I stumbled across one of those customer experiences that makes you want to tear your hair out—and preferably stuff it down the offending company’s throat. I had started writing more and decided that I would take some time off from the side work I do hourly to support my Fittr/startup lifestyle.

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