kiki schirr

  • Five stellar community engagement platforms that rock, and one to avoid!

    By Kiki Schirr, {grow} Contributing Columnist Community engagement is a difficult task, especially when new platforms are cropping up all the time. Here’s a helpful list of five stellar community engagement platforms that might not occur to you — and one that could look enticing, but would be best to avoid! Anchor Originally an app to record and share short voice messages, A ...

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  • What is an ICO and what does it mean to new businesses?

    By Kiki Schirr, {grow} Contributing Columnist In the news recently, you may have heard of a new phenomenon called the “ICO.” What is an ICO, you may ask! An ICO, or initial coin offering, is an important new trend, a chance to buy into new crypto-currencies or tokens built on Blockchain. The trend began in startups, but even larger companies such as Kik are beginning to look ...

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  • Customer success: 3 Off-beat tools for small businesses

    By Kiki Schirr, {grow} Contributing Columnist On March 6th I launched my own web-based video chat platform. So on that same day, I also became the company’s sole customer success agent. I thought my time working at Geek Squad and Apple would assist me, but there’s a difference between being a customer-facing employee and guiding the whole company’s policy toward customers.

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  • How to keep yourself safe from social engineering attacks

    By Kiki Schirr, {grow} Contributing Columnist Your Facebook “About” page says where you were born. LinkedIn states where you work. Your Twitter profile reveals your collegiate team. And that old OKCupid profile you forgot to delete–well, you were a little too open, perhaps. There’s likely a ton of data about you online, especially if you’re crafting a big social media presence.

    {grow}in How To's- 18 readers -
  • Make Your Mark: A “Space” Suggestion for KNOWN

    By Kiki Schirr, {grow} Contributing Columnist In Chapter 5 of Mark Schaefer’s new book, KNOWN: The handbook for building and unleashing your personal brand in the digital age, he suggests eight strategies to find your own “space.” By space, he means your own corner of the Internet in which to flourish — an un-contested, or under-served, niche.

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  • Medium’s dark power

    By Kiki Schirr, {grow} Contributing Columnist Medium can seem like the Dark Side to a marketing Padawan. Its dominance calls to us — but we’ve been warned by our elders that owned media is the only true road to power. Most marketing blogs will have an article about how to use Medium as a marketer. Very few of these articles go into depth on whether you should, though.

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  • We have a new government. IssueVoter can help you make sure they’re doing their jobs.

    By Kiki Schirr, {grow} Contributing Columnist I’m not exactly Ms. Political. Elections used to be one of those things I avoided talking about, like religion and bowel movements. But then I moved to California, and things suddenly changed. Every shop here has posters of how to vote on propositions, and I realized: 13 years of sticking my head in the sand about politics had l ...

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  • Six steps to increase your app conversion rate

    Kiki Schirr, {grow} Contributing Columnist App marketing is a difficult job. Your goal is higher downloads and app conversion rate in a crowded space with strict marketplace rules. Often the people who build apps are from small teams with no formal training in marketing. And unlike marketing physical goods, advertising might not be your best friend — designing your product wi ...

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  • A reasonable guide to reddit for marketers

    You’ve likely heard of reddit, the giant, uncapitalized forum that people either love or hate. While it has a reputation for harsh commentary due to its anonymized posting system, marketers need to be paying attention to the deceptively simple site. A link to your product or page on reddit can bring tens of thousands of visits, if done correctly.

    {grow}in Social- 13 readers -
  • What is Blockchain and what is its impact on marketing?

    By Kiki Schirr, {grow} Contributing Columnist Bitcoin, the largest and most famous cryptocurrency, is always in the news these days. You might have a few coins in a wallet yourself, or might feel a little overwhelmed at the thought of investing in such a volatile market. But even if Bitcoin eventually fails (which is looking ever less likely) the technology behind it, Blockch ...

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  • OfferUp offers an addictive new app for eCommerce

    Where do your customers hang out online or on mobile? Snapchat? Facebook Messenger? What about … OfferUp? Whaaaat? You haven’t heard of OfferUp? Why, it’s one of the hottest apps around. Here’s why. People love OfferUp The average Android or iPhone user spends about 1 hour and 15 minutes in apps every day.

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  • Ghostcodes makes Snapchat more marketer-friendly

    By Kiki Schirr, {grow} Contributing Columnist Recently, Mark Schaefer wrote “A balanced view of using Snapchat for marketing,” in which he urged marketers to take a grain of salt with the undeniably overhyped network. I could not agree more. And when I tweeted that post, many people echoed Mark’s sentiment. …and then this month, Ghostcodes hit Product Hunt.

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  • Livestreaming: Twitch, Hitbox, and the massive opportunity in eSports

    By Kiki Schirr, {grow} Contributing Columnist One of the fastest growing Internet communities is the world of eSports. Twitch, the largest eSports livestreaming platform, commands more than 100 million unique viewers a month. But let me slow down a little — do you know what eSports are? Many people don’t.

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  • The Fatal Flaw of A/B Testing

    By Kiki Schirr, {grow} Contributing Columnist Last year I stumbled across one of those customer experiences that makes you want to tear your hair out—and preferably stuff it down the offending company’s throat. I had started writing more and decided that I would take some time off from the side work I do hourly to support my Fittr/startup lifestyle.

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  • 16 Essential educational resources for the marketing professional

    By Kiki Schirr, {grow} Contributing Columnist Being a marketer in the digital age is a matter of keeping up with the times. The dynamic world of social media and customer success require the modern marketer to seek out more knowledge constantly. It can feel daunting to keep up at times! I’ve compiled a list of resources for self-educators, divided into three sections: Genera ...

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  • 5 Critical things you need to know about Periscope now

    By Kiki Schirr, {grow} Contributing Columnist Golberg This month Twitter started autoplaying Periscope streams within its feed. While some marketers had previously been able to overlook the importance of livestreaming apps like Periscope, any brand with a strong Twitter presence is scurrying to catch up … As am I! At the beginning of the week I had less than 10,000 “hearts” ...

    {grow}in Twitter- 11 readers -
  • Exciting Millennial Marketers to Watch

    By Kiki Schirr, {grow} Contributing Columnist Sometimes it can be discouraging to watch marketers with a large following. “400,000 readers a month?” I sometimes think. “My blog will never get that sort of traffic.” And besides the slight feelings of inferiority that it can cause, most marketers with a large following have already found their niche.

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  • Does a lean start-up mean lean ethics, too?

    By Kiki Schirr, {grow} Contributing Columnist My parents are both marketing professors, which could easily be its own post, but long story short, it means that I was raised thinking about marketing concepts early on. They both find their most challenging topic to be “Ethics,” as this doesn’t seem to come naturally to their students. I overhear them sometimes, incredulously comparing notes.

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