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There are no universal solutions for marketing. Each business, regardless of its scale, needs to find a solution that best fits its needs and strategy. However, keeping watch on other enterprises and trends can give help lead you in the right direction. A study from all-in-one online marketing platform GetResponse examines the direction that small and midsized businesses pla ...
In its early days, Snapchat seemed to falter, with an unsuccessful attempt at original content creation and security problems. However, by 2015, the messaging application was dubbed the fastest-growing social network ever. Not only did growth remain steady throughout 2016, Snapchat seems to be generating substantial revenue.
Growth across social networks was a defining feature throughout 2016. While the increase in mobile and media consumption made headlines, the underlying growth–spending on social advertising–will yield more change. A fourth-quarter report from data science and media technology provider 4C Insights examines the evolution in social advertising spending.
Visual content has become so prevalent that it’s no longer just a piece of the marketing industry, but its core. The widespread adoption of video across almost all platforms means that marketers need to refocus their efforts throughout 2017. An infographic from Venngage examines how marketers are using visual content and the challenges they face.
Digital content marketing has grown increasingly complicated, a result of more dynamic audiences and a general shift toward video as a primary focus. A report from content marketing and distribution agency Valnet examines what’s coming for content marketing and content in general in 2017. It’s not enough to just create content for the web anymore.
Despite its ups and downs, social commerce has experienced huge growth in recent years. While adoption among brands and certain consumers is on the rise, social commerce still faces significant roadblocks in the form of consumer sentiment and general reluctance. A report from Sumo Heavy Industries examined this continued resistance.
2016 has been a year of shifts in social media, technology and digital marketing. Influencer marketing went mainstream, the internet became all about video and every digital marketer is looking for a way to connect business outcomes to their social media efforts. So what’s in store for 2017? We queried a panel of digital marketing and technology experts about their predicti ...
With the rise of new opportunities for commerce and marketing and more user engagement than ever in the mobile space, mobile-first has been the focus for 2016. Still, some marketers are still struggling. A study from Opera Mediaworks provides some insight into this year’s growth. According to Opera Mediaworks’ data, application access frequency and use duration are both on the rise.
In the eternal fight for dominance in the application space, there is tension between communication apps and media consumption apps for mobile user attention. While users seem to consume a lot of news through social media, the reality may be more shallow than it appears. A report from Flurry examines media consumption growth among apps.
Despite what could be considered a pervasively toxic environment, women are one of the most active groups on social media. Not only do women rule social media, but they are also influential, discerning and willing to buy based on influencer recommendations. Bloglovin, a media platform that connects consumers with their favorite influencers, surveyed more than 20,000 women to g ...
Personalization and geotargeting have become integral parts of any marketing approach that hopes to connect with potential customers and audiences. Throughout the year, marketers have come to realize this, and they are using location data as a big part of this strategic shift. A study from mobile location analytics firm Factual examines these changes, particularly as they related to mobile.
It can be difficult for marketers to prioritize strategies and tactics when the landscape is in a constant state of flux. It’s important for marketers to start with the right metrics in mind and focus on core business outcomes. An infographic from the CMO Council examines the current focus among chief marketing officers and where there is room for improvement.
The proliferation of mobile devices has had a large impact on everything from advertising to user behavior and shopping habits. An infographic from mobile security provider Trustlook examines user behavior on mobile during the holiday season and the issues with mobile device security. Mobile shopping has become core to the online shopping experience.
Even before the advent of social media, word of mouth was well documented as the most effective form of marketing. This remains true in the digital world, and many social media users place their trust in recommendations from friends and family. It’s also a big reason why influencer marketing has become a mainstream practice for marketers across industries.
The landscape of social marketing and content creation is forever changing. This year, we’ve seen a boom in influencer marketing and a tighter focus on return on investment across the industry. Visual content, video-based marketing and the slow adoption of live video and virtual reality technology could also provide many more changes in 2017.
Ad spending and media buying is a complex and confusing system. While spending is up, there are more options than ever before, particularly when it comes to social marketing. An infographic from market research firm Forrester Research and cloud-based marketing and advertising platform SteelHouse examines the challenges in the media buying process.
Influencer marketing has been the buzzword for 2016, and it dominated the digital marketing conversation this year. Going into 2017, it’s clear that the market will mature and techniques are likely to change again. A study from content marketing agency Linqia examines the future for influencer marketing in 2017. According to the report, 2016 is the year influencer marketing went mainstream.
During this time of year, a lot of the conversation focuses on Black Friday marketing strategies and executions. But it’s important to pay attention to Cyber Monday as the shopping season kicks off in earnest. In a report from marketing platform HookLogic, it’s clear that mobile is starting to take over Cyber Monday.
Cybersecurity requires agile improvement and dedicated resources. Unfortunately, instead of businesses taking the recommended holistic approach, cybersecurity is often critically overlooked. An infographic based on a study from security solutions provider Resilient Systems and market research firm Ponemon breaks down key areas of continued failure for businesses.
The holiday marketing campaigns are underway and consumers are gearing up for the height of shopping season. While everyone seems prepared, it’s important to note that consumers have expectations when it comes to social messaging and communication with brands during the holiday season. A fourth-quarter report from Sprout Social provides tips for marketers responding and post ...