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Ad spending and media buying is a complex and confusing system. While spending is up, there are more options than ever before, particularly when it comes to social marketing. An infographic from market research firm Forrester Research and cloud-based marketing and advertising platform SteelHouse examines the challenges in the media buying process.
Influencer marketing has been the buzzword for 2016, and it dominated the digital marketing conversation this year. Going into 2017, it’s clear that the market will mature and techniques are likely to change again. A study from content marketing agency Linqia examines the future for influencer marketing in 2017. According to the report, 2016 is the year influencer marketing went mainstream.
During this time of year, a lot of the conversation focuses on Black Friday marketing strategies and executions. But it’s important to pay attention to Cyber Monday as the shopping season kicks off in earnest. In a report from marketing platform HookLogic, it’s clear that mobile is starting to take over Cyber Monday.
Cybersecurity requires agile improvement and dedicated resources. Unfortunately, instead of businesses taking the recommended holistic approach, cybersecurity is often critically overlooked. An infographic based on a study from security solutions provider Resilient Systems and market research firm Ponemon breaks down key areas of continued failure for businesses.
The holiday marketing campaigns are underway and consumers are gearing up for the height of shopping season. While everyone seems prepared, it’s important to note that consumers have expectations when it comes to social messaging and communication with brands during the holiday season. A fourth-quarter report from Sprout Social provides tips for marketers responding and post ...
Social media is an area where ideologies are increasingly bumping up against each other. The problem that social networks face is that they have an incredible power to spread information quickly. So what happens when that information is often false and inflammatory? Google plans to remove certain sites from its search listing “that misrepresent, misstate or conceal informat ...
With Thanksgiving one week away, retailers, brands and online retailers are all preparing for the busiest part of their year. However, it’s important to realize that online and in-store shoppers are largely one and the same. A report from Bazaarvoice examines how to connect with different shoppers at the optimal time.
The demand for social customer service is growing. Unfortunately, many brands struggle to meet the rising demands of consumers on social platforms, and there are still some major pain points, including providing human interaction at scale. A report from customer engagement platform provider Conversocial examines the current state of social customer service.
Small and midsized businesses with fewer resources and smaller social marketing teams usually allocate their resources carefully, which likely means focusing on fewer sites with larger audiences. With less overhead for social campaigns, small businesses could be more agile and take more chances. Yet most seem reluctant to take a chance on a non-core social network.
Personalization has become a core motivation for marketers, mostly in pursuit of a true omnichannel experience. As retailers and marketers strive to meet customer demand for a seamless experience throughout their purchase journey, customers are embracing cross channel shopping more than ever before.
By Kimberlee Morrison on Nov. 4, 2016 - 5:20 PM Internet users trust and love content created by other users. It’s highly shareable and engaging, but some marketers still miss out on the opportunity to take advantage of user-generated content. A report from Kissmetrics examines social proof and the opportunities it holds.
Social media has made a big impact on election cycles in the U.S. While social media can reduce polarization, it can also become a check on politicians or a mouthpiece for political agendas. One area where social networks are having a positive impact is on potential voter turnout, as several sites increase their get-out-the-vote efforts.
Social media marketing has become a great disruptor, turning the industry on its head and redefining what it means to create success in marketing. However, the true disruption is more likely generational, with millennials taking a different approach than Madison Avenue baby boomers. A report from video editing software provider Magisto examines how millennials influence mar ...
Omnichannel marketing creates an opportunity for marketers to support customers throughout their purchase journey. However, one of the things marketers need to do with omnichannel is respond effectively to the will of the customer. A report from retail technology provider Salesfloor examines customer desires when it comes to in store shopping.
Holiday shopping has become a long tail affair for consumers and businesses alike. With the influence of Black Friday spreading into earlier weeks and months, marketers are starting their campaigns sooner and sooner. During this creep, it’s possible that marketers may be forgetting about the true creepiest holiday of all: Halloween.
It’s important to pay close attention to the tactics employed by industry leaders; they provide general insights for your strategy. Within social media marketing, the industry leaders to pay attention to are the big brands that are attracting massive fan bases. A report from social media analytics and bookmarking platform Quintly examined the 30 biggest brands on Facebook fo ...
Personalization provides marketers with the opportunity to engage customers more fully. However, many marketers still struggle to leverage personalization data effectively and miss important opportunities as a result. An infographic from Bazaarvoice illustrates what consumers want from personalization and lists the steps brands should take to meet expectations.
In our ongoing coverage of security topics for Cybersecurity Awareness Month, it’s important to recognize that all parties play an important role in security infrastructure. Businesses need to provide adequate solutions and people need to utilize the solutions provided. Unfortunately, according to a recent infographic, user confidence in the security infrastructures provided ...
Social media changed the way we communicate, and visual content on social is changing the way we consume information. Visual content leads to higher engagement than all-text content, and video is becoming an increasingly important piece of the social media marketing engagement puzzle. A report on the state of content marketing created by a partnership between the Content Marke ...
Every business and organization needs to take a holistic approach to cybersecurity. To that end, providing resources and training staff members to maintain good security practices should be a top priority. We interviewed Alex Heid, chief research officer at SecurityScorecard, and gained some insight into how companies can improve their digital security practices.