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Amazon Sponsored Products: A Quick Case Study Posted: 05.03.2016 Amazon is the largest internet-based retailer in the United States – most of us have probably used Amazon in some way, shape, or form. Because of its popularity, there’s potential for a large market that remains untapped by advertisers.
When companies go through growing pains during its early stages (particularly when venturing into a new space), there are many factors that come into play in how a company’s SEM program may perform. This includes, but isn’t limited to, things like new landing page production affecting conversion rates or recent press affecting search volume.