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When assigning specific words to content, information architecture and navigation labels, most words are chosen from keyword data, ignoring the cognitive behavior behind those words. Did you know that your website visitors have different searching styles? Do you know how these behaviors affect how they search for information and make choices? There is more to keyword research ...
Whenever the term “usability” is mentioned in discussions with a web site owner, I feel like I just asked them to eat the worm from the Tequila bottle. Regardless of the fact that search engine companies have usability departments, usability work remains a blocker in discussions with web site owners interested in Internet marketing.