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“Ad blocking is not something we control; it’s something the consumer controls.” Mike Donahue, ad agency veteran and former executive vice president of the American Association of Advertising Agencies is talking to a roomful of leading marketers at the Wharton School of Business. “If we don’t start to change this business,” Donahue continues.
With abject apologies to the young Bob Dylan, nobody in adland needs a weatherman to know which way the wind blows these days. It blows toward great content. Seriously? We’re gonna have another debate about the future of advertising? It’s a little late for that. But there’s still time, I think, for a heart-to-heart about how, and how quickly, we get there.
The Federal Trade Commission has signaled it intends to watch — and possibly regulate — how brands and the media handle native advertising. Unfortunately, the agency is only highlighting how out of touch it is with today’s media landscape. The long, noisy debate over so-called native advertising has completely missed that native is a dead end for advertisers and publishers — ...