Kirk Cheyfitz

  • The Audience Takes Charge

    “Ad blocking is not something we control; it’s something the consumer controls.” Mike Donahue, ad agency veteran and former executive vice president of the American Association of Advertising Agencies is talking to a roomful of leading marketers at the Wharton School of Business. “If we don’t start to change this business,” Donahue continues.

    Kirk Cheyfitz/ Content Marketing Institute- 14 readers -