Kirk Williams

  • Attribution is Awesome! Here’s Why It’s Terrible

    May 5, 2017 As I recently wrote in A Tale of Attribution Woe (read that beginner-post first if the idea of attribution is fairly new to you), understanding attribution well (note, I didn’t say “figuring it out”) is an essential part of any digital marketing strategy. Unfortunately, it is also an evolving industry… which means there is still a lot of guesswork and change involved.

    Kirk Williams/ PPC Hero- 19 readers -
  • Reflections Of A PPCer At The End Of The World…Errr, 2016

    December 20, 2016 2016 was a great year for PPC. I know that’s an odd way of beginning an article about 2016 since let’s be honest, 2016 was pretty much a terrible year in many aspects. Perhaps there is some yin-yang action happening behind the scenes connecting PPC to the real world? Whatever it might be, digital marketing in 2016 grew overall in terms of spend, social me ...

    Kirk Williams/ PPC Heroin Paid Search- 14 readers -
  • A Step-By-Step Guide To Query-Level Bidding In Google Shopping

    I was mining through my Google Shopping Search Query Report a few weeks ago and discovered this exact match query. This is not a joke. That was not PhotoShopped. My product (a coffee maker) was, in fact, showing up for the exact match letter “m.” Unless I’m selling bobble-head versions of James Bond’s superior or Facebook’s new personal assistant app, I don’t want to show up for [m].

    Kirk Williams/ Search Engine Landin SEO Google- 32 readers -
  • A Newbie’s Jumbled Thoughts On Hero Conf 2015

    For the PPCer on Twitter, not much sucks more than staying back at work while all of your PPC friends tweet about the awesomeness they are having at a conference. During last year’s Hero Conf, I participated in this gang of glum and only managed to find a brief glimpse of happiness by tweeting the #HeroConf tag enough to appear embodied on the big screen at the front of the keynote sessions.

    Kirk Williams/ PPC Hero- 4 readers -
  • Top Products Or All Products? The Google Shopping Debate

    I’ve heard this question before, the most recent being on Twitter from Sam Gordon: Do any of you only include only top products in your shopping feed, instead of all products? Wanting my most relevant ads to show #ppcchat — Sam Gordon (@SamGordonPPC) February 9, 2015 My answer to this (and the others like it) is: “it depends”.

    Kirk Williams/ PPC Heroin Google- 5 readers -
  • A Step-By-Step Introduction to Amazon Product Ads

    There is a land full of flowing rivers frothing with fresh, leaping trout where the deer and moose journey to water’s edge to drink deeply of the fresh, clear water. This land is bordered by rising, rugged snowcapped mountains that keep those who would destroy it for pleasure from taking advantage of its beauty and life.

    Kirk Williams/ PPC Heroin Paid Search- 9 readers -
  • Stop Wasting Time: 3 Helpful Browser Tools for the PPCer

    Ron Swanson. The name brings a smile to my face as I think of his wisdom for Leslie, his kindness for his team (as much as he tries to hide it), and his skillful use of hand tools. Ron Swanson prides himself on using the right tool for the right job… and he does that extraordinarily well. While you, PPC account manager, are likely familiar with the basic tools of Adwords ...

    Kirk Williams/ PPC Heroin SEO Google Facebook Twitter- 8 readers -
  • Is It Time for a PPC Management Quality Score?

    An email lurched into my inbox. Have you ever noticed that some emails slip in, some slide in, some explode in, some bounce in… and some… lurch in. If you have an image in your mind of a walker stumbling towards Darryl, then you are approaching my metaphor. The email went something like this: “A guy from Google called our client about their AdWords account and he had so ...

    Kirk Williams/ PPC Heroin Paid Search Google- 21 readers -
  • Selling PPC: Stop Pushing, Start Listening

    “Why should we let you manage our PPC accounts? This is your chance to brag on yourself, go for it.” Have you ever heard this question before? If you are an agency owner or agency rep then you most likely have. In fact, if you’re in-house trying to get a job you’ve probably heard this question during an interview.

    Kirk Williams/ PPC Heroin Paid Search- 1 readers -
  • My 2014 Google Shopping Wishlist

    As I write this post, the quiet inspirational strains of my Spotify Christmas list are wafting through the air. Ok, I'm not ready for that season here, but I thought it would be nice to get my wishlist in extra early this year so there's time to get all of these changes done BEFORE the holiday season (i.e., e-commerce high tide) hits.

    Kirk Williams/ PPC Heroin Google- 21 readers -