- Our Blog
May 5, 2017 As I recently wrote in A Tale of Attribution Woe (read that beginner-post first if the idea of attribution is fairly new to you), understanding attribution well (note, I didn’t say “figuring it out”) is an essential part of any digital marketing strategy. Unfortunately, it is also an evolving industry… which means there is still a lot of guesswork and change involved.
December 20, 2016 2016 was a great year for PPC. I know that’s an odd way of beginning an article about 2016 since let’s be honest, 2016 was pretty much a terrible year in many aspects. Perhaps there is some yin-yang action happening behind the scenes connecting PPC to the real world? Whatever it might be, digital marketing in 2016 grew overall in terms of spend, social me ...
The opponents glowered across the stage at each other, nostrils flared and muscles poised for action. The tension could be felt as keenly as an over-tuned mandolin string. This was the Great Account Structure Debate at last week’s SMX West conference, in which winners would be winners and losers would be losers.
I was mining through my Google Shopping Search Query Report a few weeks ago and discovered this exact match query. This is not a joke. That was not PhotoShopped. My product (a coffee maker) was, in fact, showing up for the exact match letter “m.” Unless I’m selling bobble-head versions of James Bond’s superior or Facebook’s new personal assistant app, I don’t want to show up for [m].
For the PPCer on Twitter, not much sucks more than staying back at work while all of your PPC friends tweet about the awesomeness they are having at a conference. During last year’s Hero Conf, I participated in this gang of glum and only managed to find a brief glimpse of happiness by tweeting the #HeroConf tag enough to appear embodied on the big screen at the front of the keynote sessions.
I’ve heard this question before, the most recent being on Twitter from Sam Gordon: Do any of you only include only top products in your shopping feed, instead of all products? Wanting my most relevant ads to show #ppcchat — Sam Gordon (@SamGordonPPC) February 9, 2015 My answer to this (and the others like it) is: “it depends”.
There is a land full of flowing rivers frothing with fresh, leaping trout where the deer and moose journey to water’s edge to drink deeply of the fresh, clear water. This land is bordered by rising, rugged snowcapped mountains that keep those who would destroy it for pleasure from taking advantage of its beauty and life.
If the title of this blog post caused the bile to rise in your throat, than this post is for you. On the other hand, if you do your best to put one of those “alerts” in every non-brand ad you ever run, then this post is even MORE for you. Being a PPC expert, you undoubtedly realize that different people respond to different text and call to actions and you’ve probably ev ...
Ron Swanson. The name brings a smile to my face as I think of his wisdom for Leslie, his kindness for his team (as much as he tries to hide it), and his skillful use of hand tools. Ron Swanson prides himself on using the right tool for the right job… and he does that extraordinarily well. While you, PPC account manager, are likely familiar with the basic tools of Adwords ...
An email lurched into my inbox. Have you ever noticed that some emails slip in, some slide in, some explode in, some bounce in… and some… lurch in. If you have an image in your mind of a walker stumbling towards Darryl, then you are approaching my metaphor. The email went something like this: “A guy from Google called our client about their AdWords account and he had so ...
“Why should we let you manage our PPC accounts? This is your chance to brag on yourself, go for it.” Have you ever heard this question before? If you are an agency owner or agency rep then you most likely have. In fact, if you’re in-house trying to get a job you’ve probably heard this question during an interview.
As I write this post, the quiet inspirational strains of my Spotify Christmas list are wafting through the air. Ok, I'm not ready for that season here, but I thought it would be nice to get my wishlist in extra early this year so there's time to get all of these changes done BEFORE the holiday season (i.e., e-commerce high tide) hits.