Kirk Williams

  • You may be a potential nightmare PPC client if…

    August 30, 2017 These kinds of posts are always dangerous. I try to avoid them, to be honest, because it’s difficult to walk the tightrope of tact and truth. You either end up sounding like a giant jerk that hates everyone, or you fearfully dance around feelings so much that you don’t ever really say what is on everyone’s mind.

    Kirk Williams/ PPC Heroin Paid Search- 20 readers -
  • Attribution is Awesome! Here’s Why It’s Terrible

    May 5, 2017 As I recently wrote in A Tale of Attribution Woe (read that beginner-post first if the idea of attribution is fairly new to you), understanding attribution well (note, I didn’t say “figuring it out”) is an essential part of any digital marketing strategy. Unfortunately, it is also an evolving industry… which means there is still a lot of guesswork and change involved.

    Kirk Williams/ PPC Hero- 20 readers -
  • Reflections Of A PPCer At The End Of The World…Errr, 2016

    December 20, 2016 2016 was a great year for PPC. I know that’s an odd way of beginning an article about 2016 since let’s be honest, 2016 was pretty much a terrible year in many aspects. Perhaps there is some yin-yang action happening behind the scenes connecting PPC to the real world? Whatever it might be, digital marketing in 2016 grew overall in terms of spend, social me ...

    Kirk Williams/ PPC Heroin Paid Search- 14 readers -