- Our Blog
August 30, 2017 These kinds of posts are always dangerous. I try to avoid them, to be honest, because it’s difficult to walk the tightrope of tact and truth. You either end up sounding like a giant jerk that hates everyone, or you fearfully dance around feelings so much that you don’t ever really say what is on everyone’s mind.
May 5, 2017 As I recently wrote in A Tale of Attribution Woe (read that beginner-post first if the idea of attribution is fairly new to you), understanding attribution well (note, I didn’t say “figuring it out”) is an essential part of any digital marketing strategy. Unfortunately, it is also an evolving industry… which means there is still a lot of guesswork and change involved.
December 20, 2016 2016 was a great year for PPC. I know that’s an odd way of beginning an article about 2016 since let’s be honest, 2016 was pretty much a terrible year in many aspects. Perhaps there is some yin-yang action happening behind the scenes connecting PPC to the real world? Whatever it might be, digital marketing in 2016 grew overall in terms of spend, social me ...
The opponents glowered across the stage at each other, nostrils flared and muscles poised for action. The tension could be felt as keenly as an over-tuned mandolin string. This was the Great Account Structure Debate at last week’s SMX West conference, in which winners would be winners and losers would be losers.