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Estimated reading time: 3 minutes, 30 seconds Last week, Google made the announcement that it’s making a significant change to the way in which it surfaces content from mobile app. Danny Sullivan wrote an incredibly thorough post here though in a nutshell, there’s two main changes. Unlike before, apps don’t need matching web content in order to be indexed If you don’t have ...
Estimated reading time: 4 minutes, 44 seconds At some point over the next few months, Conde Nast is set to launch it’s own global Ecommerce business, cementing the trend that in luxury fashion the lines between being a publisher and being a retailer are increasingly blurred. This, too, can be seen on the other end of the spectrum with luxury retailers like Mr Porter and Ne ...
Unless you’ve been living under a rock over the past few years you will have been witness to the surge in brands adopting content marketing strategies. In fact, according to the Content Marketing Institute’s Budgets and Trends report 80% of brands are engaged in content marketing and this is set to increase, with 50% of us planning to spend even more of it in the future.
Outside of my day job I run a couple of sites; one of which, a lifestyle magazine, receives a lot (I’m talking 100ish plus a day) outreach emails. This gives me an opportunity to see how different industries and channels do outreach and a quick scan through my inbox shows that most (72%) of the emails I respond to are from someone with PR in their job title or from a PR firm.
Back in 2011, when I was first starting out in my SEO career; bright eyed, bushy tailed and spinning content like there was no tomorrow, I wrote an article on ‘How to Learn to do SEO’ and one of my very first sentences was: Throw yourself in at the Deep End SEO (or digital marketing, online PR etc) is not an industry where people sit down for 3 months, hold your hand and train you.
We (the agency I work for) often get SEO briefs that request link targets, or want number of links as a metric for SEO “success” and certainly many clients are still seeing volume of links as a tangible output of delivery, and in turn, an indicator of “value”. However, I think for the most part, the industry are united in this not being a legitimate, useful or helpful thing ...
OK so, a bit of a facetious title but bear with me, I’m click baiting! Getting links is one of the hardest, but most important, aspects of any SEO’s day to day. Although Google are hoping to make their algorithm less reliant on them in the future, they’re still a huge mark of trust for a site and as it stands, without them, Google still struggles to accurately determine site quality.