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The 2017 Content Marketing Institute and MarketingProfs B2B content marketing research uncovered some fascinating insights this year. One of the most interesting aspects of this research was the techniques B2B marketers are leveraging to better understand their target audiences. And the techniques they aren’t using.
As content marketing professionals, most of us would consider SEO a highly technical domain. Best leave that to the real nerds, right? Wrong. Google, Bing and all the other search engines have significantly altered their algorithms in the past few years. And these changes continue to favor the highest quality content, often rewarding smart content marketers with first position rankings.
With more than 25 years of experience on the front lines of creative campaign development in content marketing, David Bruno knows that, “content marketing” has been around for a long time, in one form or another. During his Content2Conversion session, “Feeding the Content Beast” this past Wednesday, he artfully explained how content marketers can apply lessons from Netflix to ...
“Company culture is king. If you can’t spread your vision and values internally, you certainly won’t be able to market yourself externally either.” The financial sector is littered with marketing strategy failures. Nasdaq has truly bucked the trend. First-time Content2Conversion speaker Jeremy Skule delivered a keynote that explored how Nasdaq used a killer combination of bra ...
“The biggest mistake I see with marketing is companies talk too much about their own products and services.” As the author of 7 books, David Meerman Scott brings tremendous knowledge, real-world insights and infectious energy to the stage. As yesterday’s opening keynote at Content2Conversion in Scottsdale, David challenged the audience to set the bar higher with their content marketing efforts.
The opportunity to surround yourself with top content thought leaders and practitioners is one that you should always take. That's just what we will be doing February 15 -17 at the 2016 B2B Content2Conversion conference in Scottsdale Arizona. We'll be packing our bags and leaving the cold Minnesota climate for warmer weather and three days filled with top-notch B2B content marketing education.