kourtney cole

  • Five Metrics for Tracking Display Video Ads

    Five Metrics for Tracking Display Video Ads Posted: 03.21.2016 When launching a campaign, determining KPIs and metrics should be easy, right? I need to drive more revenue, or we have a new product and I need to get customers to sign up. Wrong! Although this may appear to be a simple goal, getting to this point could be a bit challenging.

    3Q Digital- 9 readers -