(kaitlyn petro)

  • Marketing School: The Marketer’s 7-Point Checklist to Advanced SEO

    Let's be real. SEO is not an easy concept, right? For me, it was something I never enjoyed learning, implementing, or trying to improve, but it's so important. Optimizing your website pages means you're actively trying to make it easier to understand and get found by both your visitors and search engi ...

    The IMPACT Blogin SEO- 16 readers -
  • 14 Quick Tips to Becoming a Better Project Manager

    As a delivery lead at IMPACT, I am constantly trying to educate myself and learn better, more efficient ways to execute on strategy, all while managing a couple handfuls of clients in addition to my internal team. Being a project manager is a busy job, no dou ...

    The IMPACT Blog- 8 readers -
  • HubSpot Impact Awards: How We Helped PeopleDoc Achieve Their 3 Biggest Goals

    The HubSpot Impact Awards are back! You may remember our previous blog about our three submissions for COS Innovators of the Year, Best Client Blog Design, and Website Design of the Year. Well, we’re happy to say we placed for all of them and came out on top for two out of the three! Recently at INBOUND 2015, HubSpot announced that some of these annual Impact Awards were tu ...

    The IMPACT Blogin How To's- 22 readers -
  • 24 Tweetable Business Quotes to Bring Out Your Inner Entrepreneur

    Staying motivated is tough, especially during the holiday season. But that’s no excuse for an unfinished job. At the end of the year, it’s important keep yourself focused, regardless of a lack of motivation. Fortunately, there are many different ways to get yourself back on track and working towards that year end goal.

    The IMPACT Blog- 11 readers -
  • 4 Famous Psychology Experiments & How They Relate to Inbound Marketing

    My love of marketing runs deep, and it has always been evident, but my first love will always be psychology. Most people don’t know (not even my own colleagues) that I have a Bachelor of Science in Psychology, and when they find out, they usually ask me if I’ve been secretly reading their minds. Newsflash: that’s not how psychology works. Psychic readings, perhaps, but not psychology.

    The IMPACT Blogin How To's- 17 readers -
  • 8 Creatively Effective Unsubscribe Pages You Should Take Notes From

    So what's your unsubscribe page look like? You probably have no idea, am I right? The unsubscribe page is undeniably one of the most ignored pages on your website, but it's actually one of the most important. While a user finding themselves on this page may seem like a lost cause, there is a chance you can change their mind with witty humor, great branding, and by giving th ...

    The IMPACT Blog- 9 readers -
  • How 1-800 CONTACTS is Dominating the Delight Stage

    Because I’m writing this article, you can assume I wear contacts. And as many fellow contact-wearers know, we need to order a lot of them every year and go through the dreadful process of even getting approved to buy them, right? We have to go to the optometrist, get all these weird tools stuck in our eyes, do a couple vision tests, get our pupils dilated, and then FINALLY ...

    The IMPACT Blog- 9 readers -
  • 8 Marketing & Sales Lessons I’ve Learned from Watching Shark Tank

    I’ll be honest...I LOVE Shark Tank. If I’m watching television, it’s probably Shark Tank. I’m not sure exactly what it is about the show that gets me hooked (besides Mark Cuban; that guy’s awesome), but it’s seriously addicting. For those of you who have never seen the show, I’ll pause for a second and explain what it’s all about.

    The IMPACT Blog- 14 readers -
  • All My Clients Drink Too Much (5 Signs of a Strong Agency Relationship)

    All my clients drink too much. For real; they tell me. Well, maybe I’m exaggerating a bit. About the drinking too much part, not the “they tell me” part. Because they really do let me know when they’re about to down three tasty glasses of wine with their lunch, or why the reason they didn’t get me those contact lists this morning was because they decided to go to a Rangers p ...

    The IMPACT Blog- 15 readers -