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This year brought many changes to marketing automation. More companies are using marketing automation, and those numbers are growing. According to Apteco’s Trend Report 2014/2015 Data Driven Marketing, only 33% of respondents are currently using marketing automation. Fully half want to aspire to use marketing automation in their businesses.
Content marketing is a popular way to boost your brand’s awareness and attract potential clients to your business. Publishing news stories, opinions, research and recommendations makes you look professional in your client’s’ eyes. But simply posting content is not enough. Firstly, it has to be appealing to the users to make them want to read it, and secondly, it must be comfor ...
The holiday shopping season generally begins in November. After the Halloween candy has been eaten and the costumes put away, consumers begin getting ready for Thanksgiving. Beyond turkeys and cranberry sauce, early shoppers also start their Christmas lists and upcoming New Year’s Eve party preparations. Retailers need to prepare for high inbound volume.
If you’ve been reading our marketing automation hub, you’ve seen lots about the right ways to automate your marketing. Welcome messages, auto responders, drip campaigns, customized messages. All these are great to automate, easy to maintain once you’re over the content creation hump. But we’ve not addressed automation for email marketing’s bosom buddy – social media marketing.
We’ve been saying that all your marketing channels need to work together to achieve your goals. We say that a lot. Each marketing channel is, after all, part of a tactic in your greater strategy. The trick is to leverage each channel at what it does best. So what are each channel’s strengths? If you’re going to use any marketing channel effectively, you need to know how to use it properly.
Marketing automation: the technology that finally lets you ascend to the pinnacle of marketing. Delivering the right message to the right person at the right time. But it’s still a new concept to plenty of marketers. So if you’re one of the newbies, here’s some marketing automation statistics we hope you’ll find useful. First, let’s define what marketing automation is and does.
You’ve probably heard a couple of things about Instagram and email marketing. You’ve heard that email is the old, reliable work horse of marketing, and you’ve probably heard that Instagram is the “big thing” on the social media scene. But did you know that they could work together to increase engagement with your email marketing? What’s Email Engagement? The definition of eng ...
There are only a few times a year when brands go above and beyond to bring their creative A-games to the table. And none of them are as irreverent as April Fool’s day. There’s nothing like a brand playing a mass prank on their customers. We’re so excited for the 2016 April Fools pranks that we thought it would be fun to recap our favorites from 2015. The Top 10 April Fools Day Pranks of 2015 1.