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When was the last time you were asked for your email address while purchasing a product or service? What about your Twitter handle? While it’s not uncommon for businesses to promote their own Twitter handle or other social media channels online or in-store, few businesses take the opportunity to ask customers to share their information in return.
As a consultant, you know your strengths better than anyone. Your clients rely on you for your expertise. They have problems they need to solve or goals they want to meet, and they know you can help them get there. There’s a good chance you already offer a range of services to help make your clients more successful.
Hashtags are everywhere. You can see them on sites like Facebook, Twitter, Pinterest, and Instagram, at events, or even on commercials and movie trailers. It’s not a surprise that one of the questions I hear all the time, when presenting social media seminars, is, “What is a hashtag and why is it important for my business?” To understand why hashtags are important, you have t ...
One of the most challenging things about getting started on Google+ is deciding which type of account is right for your business. You might be wondering what the differences are between a Google+ profile, a Google+ Local business page, and a brand page. You might also need help deciding which one makes the most sense for your business.
Whenever I’m holding a webinar, presenting at a seminar, or just interacting with our awesome customers, I’m asked a lot of social media questions that span all major networks. When it comes to LinkedIn, the one question I hear time and time again is “Should I be spending my time participating in Linkedin Groups?” My short answer is “yes” and here’s why… LinkedIn Groups are vi ...
I’ve always felt that the best way to learn something new is to follow the lead of people I admire, and learn from the work they’ve done to be successful. Social media is a great example of this. Recently, I’ve been keeping an eye on some well-known social media experts or, “influencers,” to see what I could learn.