kristen dunleavy

  • [Lookbook] The Winter Inkredible 5

    Want to start sending contextual emails in 2017, but you’re not sure where to get started? Sometimes a little inspiration goes a long way. Whether you’re looking to shake things up and try something new, or you just want to optimize your existing email campaigns, you’ve come to the right place. ...

    Movable Ink Blogin EMail- 12 readers -
  • Steal These Contextual Email Ideas for Your 2017 Campaigns

    2016 was momentous for all things email. We saw the iOS 10 update that brought big changes to the Apple Mail app – namely support for HTML 5 which allows for video in email (yay!). Gmail finally started rolling out changes to support responsive design, and email designers everywhere rejoiced. Cyber Week 2016 was huge for mobile, smashing all kinds of records.

    Movable Ink Blogin EMail- 21 readers -
  • [Webinar] How to Drive Customer Retention with Email Marketing

    Did you see a surge in first-time customers during the holiday season? You’re not alone. For many brands, the holiday season provides a nice boost in revenue. And that’s awesome. The tricky part is getting those first-timers to stick around. It just so happens that email marketing is the best way to build trust with your audience and turn those one-time shoppers into loyal customers.

    Movable Ink Blogin EMail How To's- 19 readers -
  • How We Did It: An Inside Look at the Movable Ink Contextual Holiday Email

    It should come as no surprise that we’re pretty passionate about email at Movable Ink. We strive help our clients provide amazing email experiences, and we’re always raising the stakes for our own email campaigns as well. And this past holiday season was no different. The 2016 Movable Ink holiday email had a few goals: Give back to those in need with a goal of $500 in donat ...

    Movable Ink Blogin EMail How To's- 15 readers -
  • Case Study: How HSN Lifted Revenue with Content Automation

    Promoting daily deals across your website and email campaigns can be difficult to coordinate… but not if you’re using email content automation. Every day, the Home Shopping Network features one amazing deal on their website. They relied on email to promote those deals, but their email production process was tedious. They had to produce and proof multiple sets of assets across ...

    Movable Ink Blogin Content How To's- 16 readers -
  • 5 Ideas for Your Post-Holiday Email Campaign

    In just a few short weeks, the holiday season will officially be over, and so will your holiday marketing campaigns. Many of us will be breathing a sigh of relief and donning our “I Survived the 2016 Holiday Season” t-shirts. But before you do, there’s one more item to check off your to-do list: your post holiday email campaign.

    Movable Ink Blogin EMail- 13 readers -
  • [Infographic] Using the Marketing Funnel to Improve Your Email Marketing

    The follow infographic was created by AWeber, an opt-in email marketing service used by more than 100,000 small businesses, entrepreneurs and bloggers worldwide. Check out the AWeber Blog for more email marketing tools and resources. The marketing funnel is the go-to tool for understanding your customer’s journey and sending them the right messages at the right time.

    Movable Ink Blogin EMail- 14 readers -
  • Monday Catch-up: Focus on Mobile Email, Clean Your Lists Carefully and Copywriting Tips

    Happy Monday morning, marketers? Are you ready for the busy workweek ahead? Not quite? Ok, then. Before diving in, how about checking out some the latest news and information from wide world of email marketing? Here you go: A focus on mobile can overcome the challenge of ‘content saturation’ To help reinforce the importance of a “mobile-first” approach to email marketing, Bob H ...

    Movable Ink Blogin EMail- 15 readers -
  • Email Spotlight: Spotify’s Data-Driven Year-in-Review Campaign

    Personalized, year-end wrap-up emails are perfect for thanking your customers for their loyalty and showcasing any data you have in a creative way. Spotify wanted to do something extra special for their artists and creators in their year-in-review email campaign. Using personalized statistic data, including number of listeners and total time spent streaming, Spotify delivered ...

    Movable Ink Blogin EMail- 12 readers -
  • 10 Email Marketing Blogs You Should Bookmark

    In the spring, we shared a list of 10 Email Marketing Influencers to Follow on Twitter. In that post, we noted that “’sharing and influencing’ is part of the DNA of our culture;” fundamentally, it’s what email marketing is all about. As the amount of information our colleagues share on Twitter vividly demonstrates, that commitment to sharing and influencing extends to helping ...

    Movable Ink Blogin EMail- 19 readers -
  • [eBook] Best of the Blog Volume 1: The Fundamentals of Email

    Whether you’re an email marketing pro or a beginner just starting out, it never hurts to brush up on your basic skills. That’s why we compiled our 10 best, 101-style blog posts for you to use as a reference when you’re creating your campaigns. You’ll learn how to: Write actionable emai ...

    Movable Ink Blogin EMail- 11 readers -
  • Movable Ink’s Timeline of Contextual Marketing

    Way back in 2010, Movable Ink invented the ability to change email content at the moment of open. It was a wild idea that took off fast. We continue to obsess over helping marketers create amazing customer experiences – it’s just what we do. Today, we’re proud to ...

    Movable Ink Blog- 10 readers -
  • Monday Catch-Up: Holiday Open Rates, Email Performance Tips and Reducing Seasonal Stress

    Monday morning has somehow already rolled around again, marketers! Always happens too soon, doesn’t it? Why not enjoy another sip of your wake-up beverage of choice and ease on into things by catching up on some of the latest email-marketing news? Here you go: For higher open rates this season, avoid using ‘Happy Holidays’ Email marketers who want to boost open rates during the holiday season (a.

    Movable Ink Blogin EMail- 9 readers -
  • Holiday Email Report: The Aftermath of Cyber Week (11/28-12/04)

    Cyber Week 2016 has come and gone. We saw record-crushing online sales on Black Friday, the likely result brands delivering next-level, highly-targeted email campaigns. We spend a lot of time talking about email activity and online sales leading up to Cyber Week, but what happens once Cyber Week is over? Are brands still delivering effective campaigns? And, more importantly, a ...

    Movable Ink Blogin EMail- 8 readers -
  • Cyber Week 2016 by the Numbers, Plus Our Favorite Cyber Week Campaigns

    Cyber Week 2016 was record-breaking, delivering some of the biggest online sales in history. Black Friday in particular saw a tremendous amount of growth over previous years. The biggest driver of that growth? You guessed it: email marketing. Black Friday by the numbers Jess Nelson, writing at Media Post’s Email Marketing Daily, reports that email marketing was one of the three ...

    Movable Ink Blogin EMail- 18 readers -