kristen dunleavy

  • 9 Common Email Grammar Mistakes (And How to Fix Them)

    Writing is an important part of most email marketers’ job descriptions. Most of us do a lot of it every day. But even with all our experience, sometimes we’re not sure we are using the correct word (or punctuation mark) in the right way. And there isn’t always a handy automated feature to come to our rescue.

    Movable Ink Blogin EMail How To's- 9 readers -
  • [Infographic] Email Attention Spans Are Increasing, Fueled by Mobile

    The following blog post was written by Chad White, Research Director at Litmus. Follow him on Twitter: @ChadSWhite. It’s becoming more difficult for brands to break through and earn consumers’ attention. Consumers are skipping ads on TV, blocking display ads on the web, and developing almost universal ad blindness.

    Movable Ink Blogin EMail- 15 readers -
  • How Delta Lifted Click-Through Rates by 132%

    Ever had a great idea for an email campaign, but you weren’t sure if you had the time and resources to execute it? That’s where intelligent content really shines. With intelligent content, you can deploy complex email campaigns using any content, any data and any business logic. That’s how Delta overcame several hurdles that stood in their way of delivering a delightful (and ...

    Movable Ink Blogin How To's- 10 readers -
  • 12 Best Practices for Creating Effective Surveys

    Surveys can provide email marketers with invaluable customer insights. But there’s a science to developing surveys that actually get you the info you need. To help you make your next survey as effective as possible, we’ve put together an even-dozen list of best practices from survey experts. 1. Pay attention to your sender address “Sending a survey from ‘customerservice,’ ‘he ...

    Movable Ink Blog- 15 readers -
  • After the Click: Setting the Stage for the Landing Page

    The following blog post was written by Dee Dee Flagg and originally appeared here on the Shaw + Scott blog. Follow them @ShawScott! Did you know that one of the biggest mistakes in promotional email marketing is driving traffic to your home page? Why is this not a good strategy? Because the purpose of a home page is to start the conversation.

    Movable Ink Blogin SEO EMail- 16 readers -
  • [Webinar] Ask Me Anything About Contextual Email Marketing

    The phrase contextual email marketing isn’t just an industry buzzword – it’s a proven marketing strategy that can amplify email marketing’s (already ridiculously high) ROI. What is contextual email marketing? By definition, contextual email marketing is email marketing content that is personalized and relevant to each of your customers based on their location, local weather, ...

    Movable Ink Blogin EMail- 14 readers -
  • Proofreading: Your 14-Point Email Copy Checklist

    Raise your hand if you enjoy proofreading. Anyone? Yeah, proofreading isn’t much fun; however, doing it carefully is critical to finalizing accurate and effective email marketing copy. Below are 14 useful tips to help you find those typos before you hit “send.” 1. Shift into reverse “Catching errors can be challenging if you’ve read the document a few times already,” writes The Expert Editor.

    Movable Ink Blogin EMail- 10 readers -
  • 8 Best Practices for Building Trust in Email Marketing

    On this blog, we often discuss various metrics used to assess the success of email marketing. They include statistics related to open rates, conversion rates, click-through rates, and others. But, according to Matthew Telfer at Marketing Nerd, the most important metric that email marketers should focus on is one that can’t be measured easily, if at all: trust.

    Movable Ink Blogin EMail- 38 readers -
  • St. Patrick’s Day 2017 Email Report: Read Lengths on the Rise

    Was your inbox looking a little more green than usual this past St. Patrick’s Day? If so, you’re not alone. Many brands took advantage of the holiday to deliver limited-time St. Patrick’s Day email promotions. So how did those emails perform this year? We took a look at consumer device preferences for interacting with email on St. Patrick’s Day 2017 and compared them to 2016’s numbers.

    Movable Ink Blogin EMail- 18 readers -
  • How to Build Better Loyalty Emails

    Email is essential for a successful loyalty program, but many companies aren’t using email correctly. Email content is too often an afterthought, with many companies delivering loyalty program emails that contain static data. Even worse, the marketing teams creating those emails are hard-coding and manually curating redemptions … with no guarantee that those deals will even be ...

    Movable Ink Blogin EMail How To's- 13 readers -
  • Designing the Receipt: How to Put the Trance in Transactional Emails

    The following blog post was written by Mike Nelson of Really Good Emails. If you like this post, sign up for our webinar with Mike on 3/31 at 1pm EST. We’ll cover everything you need to know about designing a killer transactional email. I have this awesome coffee shop right next to the office. This isn’t your typical coffee place; it is one of those hipster, artisan shops whe ...

    Movable Ink Blogin EMail How To's- 14 readers -
  • Best Practices for Permission-Based Email Marketing

    Permission is an integral component of civilized society. Children are taught to ask permission to leave the table. Drivers (most of them, anyway) signal before changing lanes – which communicates intent and requests permission.Permission also plays a critical role in marketing. In this context, it’s closely associated with Seth Godin, who was, if not the first, one of the earl ...

    Movable Ink Blogin EMail- 22 readers -
  • [Infographic] 5 Emails Every Marketer Should Send

    The following infographic was created by Campaign Monitor. You can find the original post here. Keeping your audience engaged from the first time they meet your brand is extremely important. One incredibly successful way to keep your audience engaged is through email marketing. Email marketing should be a way for you to earn your audience’s ...

    Movable Ink Blogin EMail- 18 readers -
  • Monday Catch-Up: Open Rates, Trust, Mistakes and Email Growth

    Happy Monday, marketers! Let’s get the workweek off to a great start with some recent email- marketing news. Here we go: Marketers sending fewer emails, but getting higher open rates A recent SendGrid study shows that while the number of emails being sent by marketers is declining, open rates are heading in the other direction.

    Movable Ink Blogin EMail- 17 readers -
  • Case Study: Spotify

    Listening to music is a highly personal experience, and no one knows this better Spotify. The digital music service wanted to send a year-end review email that made every single one of their subscribers feel special. Their goal was to deploy an email campaign with a personalized snapshot of each subscriber’s listening habits over one month. Thi ...

    Movable Ink Blog- 18 readers -
  • Webinar: How to Build Better Loyalty Emails

    There are no silver bullets in marketing, but loyalty programs come pretty darn close. Marketers love them for their awesome ability to retain and grow their customer base. Customers love them because of the hyper-personalized treatment and rewards they receive. According to, spending on loyalty programs by U.S. companies in recent years has crossed the $2 billion dollar mark.

    Movable Ink Blogin EMail How To's- 17 readers -