kristen dunleavy

  • Monday Catch-up: The Need for Speed, Email’s Evolution and Workflow Mistakes

    Welcome to another workweek, marketers! How about a new batch of email-marketing related news to help get the week off to an informed start? Here you go: Fine tune your email marketing to meet the need for speed “The email channel you’ve spent years fine-tuning is still a viable marketing tool. However, you have to make some changes in the way that you do it,” writes Bill Conn, ...

    Movable Ink Blogin Social EMail- 3 readers -
  • Video Email Marketing is Here: 3 Ways to Add Video to Your Emails

    Video content has always been a huge win for email marketers: it can lift click-through rates 200-300% and 45.5% of marketers say it increases their conversion rates significantly. They’re ideal for adding a human element to your emails, whether you’re showing off a new product or sharing video testimonials from happy customers. But adding video to email has never been easy.

    Movable Ink Blogin EMail- 10 readers -
  • [Webinar] Getting Ready for Black Friday

    Last year, holiday shoppers spent $2.74 billion on Black Friday alone, and email marketing was the #1 driver of those sales. But here’s the thing: the week surrounding Black Friday and Cyber Monday has the highest email volume of the holiday season. That means your emails will be up against your competitor’s best campaigns of the year.

    Movable Ink Blogin EMail- 9 readers -
  • Monday Catch-up: iOS 10, ‘Above the Scroll’ and Email Personalization

    Happy Monday, marketers. Below is some recent email-marketing related news to help get your workweek off to an informed start. Have a great week! Worried about IOS 10’s unsubscribe button? Maybe you shouldn’t be. Tink Taylor, writing at Business 2 Community, addresses the question that many email marketers may be asking following the addition, with Apple’s launch of IOS 10, of ...

    Movable Ink Blogin EMail- 4 readers -
  • Email Marketing 101: How to Craft Effective Calls-to-Action

    What’s the most important component of a marketing email? Great copy? Imaginative design? Compelling imagery? Although they are all critically important, a solid case could be made that they are all secondary to the Call to Action (CTA). That’s because every marketing email is sent for the same reason – to trigger costumer action.

    Movable Ink Blogin EMail How To's- 6 readers -
  • Monday Catch-up: Consumers Prefer Email, Boosting SEO & Understanding DMARC

    Welcome to the work week, marketers! Let’s get right to it with some email-marketing related news. Survey shows consumers prefer to hear from brands by email A recent survey indicates that consumers haven’t tired of their relationship with email – on the contrary, they are checking it “constantly” (primarily on smartphones), spending more time on it than last year, and strongly ...

    Movable Ink Blogin SEO EMail- 10 readers -
  • [Lookbook] 5 Innovative Contextual Email Marketing Examples

    Fall is a crucial season for email marketers. It’s the start of the busy holiday season, with many marketers kicking off their holiday campaigns right now. And with the holidays right around the corner, everything you do now will set the stage for the success of those festive campaigns. Want to deliver innovative email experiences this holiday season and beyo ...

    Movable Ink Blogin EMail- 13 readers -
  • How the Finance Industry Uses Email Automation

    No one knows more about ROI than the financial services industry: they spend billions on digital marketing annually, and that number is steadily increasing. While many financial institutions are taking advantage of email marketing’s ROI, there is a notoriously low adoption of marketing automation throughout the industry.

    Movable Ink Blogin EMail How To's- 11 readers -
  • Monday Catch-up: Contextual Campaigns, Deliverability and ‘Harvesting’ Subscribers

    Happy Monday morning, marketers. We scoped out the latest news and info from the wide world of email marketing to make easy for you to get your week off to an informed start. Read on, and have a great week! Contextual campaigns provide value beyond marketing “Contextual campaigns go well beyond ‘the right message to the right person at the right time,’” writes Rebecca Lieb at Marketing Land.

    Movable Ink Blogin EMail- 10 readers -
  • October 2016 Email Campaign Ideas

    Fall has officially arrived – and with it comes a slew of opportunities to connect with your subscribers. Remember, everything you do now sets the stage for your holiday campaigns. Take advantage of these October 2016 holidays and themes to grab engagement now, and get better results in your festive campaigns later.

    Movable Ink Blogin EMail- 7 readers -
  • How to Create, Sustain and Measure Your Email Marketing Engagement

    Becoming engaged – as in the “will you marry me?” meaning of the word – is of course an extremely memorable event. No bride or groom will ever forget that magical moment (or moments (some folks do get to experience it more than once). This type of engagement is the stuff of countless tear-jerking movie scenes and applause-inducing, bended-knee proposals in candlelit restaurants.

    Movable Ink Blogin EMail How To's- 9 readers -
  • How to Take Advantage of Gmail’s Support for Responsive Email Design

    If you’ve been opening emails in your Gmail account on your mobile device, chances are your experience has been kind of “meh.” We’re talking tiny CTAs, hard-to-read text and wonky-looking images. But all of that is about to change. Gmail recently announced that they will (finally!) support responsive email design. This is a big deal for email marketers, designers and developers everywhere.

    Movable Ink Blogin EMail How To's- 16 readers -
  • Monday Catch-up: ‘Pushing’ vs. ‘Shoving,’ Finding Errors and List Management

    Happy Monday marketers, and welcome to the first full workweek of autumn. Let’s get the new week – and the new season – off to an informative start with some email marketing news. Here you go: Email marketers should ‘push,’ not ‘shove’ Email is “the greatest push channel of them all,” the “original disruptive channel” and “second to none for customer preference and ROI,” writes ...

    Movable Ink Blogin EMail- 6 readers -
  • [eBook] The Email Marketer’s Holiday 2016 Playbook

    These days, personalized content isn’t enough. If you really want to stand out in the inbox and get real results with your email strategy, you need to get contextual. And the holiday season is the best time to do just that. In our newest eBook, The Email Marketer’s Holiday 2016 Playbook, we’ll show you how to combine contextual email tactics with your holiday campaigns.

    Movable Ink Blogin EMail- 9 readers -
  • [Webinar] Steal These Ideas: Your 2016 Holiday Email Inspiration Guide

    Did you know that 40% of consumers start their holiday research before Halloween? That’s why so many brands kick off their holiday campaigns in October. To keep you ahead of the competition, we paired our best holiday email campaign ideas with the most impactful contextual tactics for our upcoming webinar, Steal These Ideas: Your 2016 Holiday Inspiration Guide.

    Movable Ink Blogin EMail- 10 readers -
  • Holiday Email Marketing Q&A: Your Planning Questions Answered

    Need help planning your holiday email campaign? You’re not alone. In our recent webinar, How to Get Holiday Ready: Your Festive Email Plan, Matthew Potter, Regional VP EMEA at Movable Ink and Skip Fidura, Client Service Director at dotmailer, talked about developing an email campaign that has the stamina to last the full holiday season.

    Movable Ink Blogin EMail- 11 readers -
  • Monday Catch-up: ‘Easy-click’ Emails, Fall Opportunities and Email Automation

    Happy Monday morning, marketers! Ready to get back to it? Here are few email marketing-related news items from around the web to help get your week off to an informed start. The ‘genius of easy-click’ emails Jason Warnock was so impressed by the simplicity of an email he received from Expedia following a flight this summer that he wrote a piece for Marketing Land extolling the ...

    Movable Ink Blogin EMail- 11 readers -