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If you’re an email marketer, your time is valuable. But so many email marketers are manually piecing their messages together by hand, making countless revisions and ultimately spending weeks or months to get a single campaign out the door. And that’s not even accounting for multiple versions, design alternations or the time spent gathering creative approvals.
Social and email are a powerful pair. Social can boost your click-through rates by 158%, and email can helps you turn your social followers into your biggest fans. It’s the perfect symbiotic relationship: social gets the word out about your brand, building buzz and connecting you with your followers. Email takes that relationship to the next level.
Aspiring writers of the literary persuasion will be counseled to “find your voice.” It’s solid advice. You want your writing to pop, to be immediately recognizable as yours. Content developers receive similar guidance. They are often reminded of the billions of emails, millions of blogs, countless tweets, etc., competing for attention.
Chances are, you have data on your customers. Whether it’s shopping behavior like products they’ve been browsing or the location of their favorite store, this kind of information can help you deliver hyper-relevant content. Using Data + Content to Drive Powerful Results Relevant email content that goes beyond basic personalization is the best way to speak to your customers on a ...
It’s an easy trap to fall into – we’re so busy creating content that we can lose sight of exactly why we are we are doing it. Sure, it’s rewarding to get clicks and follows, and to stretch our creative muscles, but ultimately the goal of all our effort is to, as the Content Marketing Institute puts it, “attract and retain a clearly defined audience — and, ultimately, to drive ...
In our series, 5 Questions with an Email Expert, we chat with leaders in the email marketing space about their background, favorite email campaigns and more. In this edition of 5 Questions with an Email Expert, we spoke with Movable Ink’s own Co-founder and Chief Technology Officer, Michael Nutt. Click below to hear the full audio recording of the interview, or keep reading fo ...
Each quarter, we take a look at the changing ways that consumers interact with their emails: the devices they use, the days that are most popular for reading email, their always-fluctuating attention spans, and more. In Q1 of 2017, we uncovered a few interesting trends among the retail, travel, finance and media, publishing and entertainment industries.
The demands on content developers are relentless. Just as you meet one deadline, another one looms. Not only do you need to create and tap an endless stream of ideas, you must be able to quickly translate those ideas into impactful blog posts, articles, email messages, newsletters, ebooks, infographics, etc. (And then quickly summarize them in 140 characters.
Memorial Day deals are almost as much of a tradition as barbecues on the holiday weekend, and Memorial Day 2017 saw lots of deals – especially in the inbox. The question is, were people paying attention to email last weekend? We kept an eye on open rates and read lengths throughout the weekend. Here’s what we found.
At Movable Ink, we <3 New York. Even though we have Inkers based around the country and even around the world, our NYC headquarters is very much our home base. And any time we have the opportunity to give back to our community, we jump at the chance. We regularly participate in charitable events, and one of our favorite organizations to partner with is New York Cares, a non ...
Transactional emails are among the most successful types of emails for driving engagement. They’re opened and clicked twice as much as other emails, they see six times more revenue, and they have seven times the conversion rates. Shopping cart abandonment emails might just be the most successful type of transactional email.
At Movable Ink, we’re dedicated to creating amazing experiences for our clients and team alike. When we’re recognized for our hard work, we feel humbled and inspired to do even better. Whether it’s our innovative clients being a part of the Quarterly Marketing Awards, being named one of the fastest growing companies in New York by Crain’s or one of the fastest-growing companies by Inc.
Ever want to conduct an orchestra? Being able to summon all that beautiful music must be an amazing feeling. Alas, as email marketers, we probably won’t get to lead the New York Symphony or take an orchestra on a European tour; however, we do orchestrate campaigns (see what we did there?), and by thinking like a conductor (or composer) we can make them even more effective.
In today’s oversaturated market, your content has to wow your customers. Amazing, customer-focused content is what sets your brand apart from the pack and gets the best results. There’s just one problem – well, make that several million or more, depending on your brand. Each of your customers is unique, and their needs are constantly changing.
Capturing the attention of your customers isn’t always easy. They’re not only busy, they’re constantly bombarded with marketing messages in the inbox and beyond. They key to holding your customer’s attention is delivering it in a compelling way. That’s why storytelling is key for creating successful email content.
Good Monday morning, marketers! It’s time for another quick recap of recent email marketing news. Here you go: When it comes to frequency, the key is finding your ‘sweet spot’ “Timing is of huge importance when it comes to email marketing,” writes Renzo Costarella at Entrepreneur. “With click-through rates (CTR) as low as two percent for some industries, one of the best ways to ...
Email marketers – especially those in retail – love Mother’s Day. It’s an opportunity to deliver great experiences for shoppers and showcase their best products in a new light. But inboxes are also inundated with deals during Mother’s Day weekend. It’s not enough to have a great deal; you have to truly stand out from the pack to get your customers’ attention.
According to Digital Trends, 73% of consumers prefer to buy from brands that make shopping experiences relevant to them. It makes sense that so many marketers are now putting customer experience first, with 89% of them competing mainly on customer experience. What does this mean for you? It’s now more important than ever to create customer-focused content.
Delivering contextual experiences is the best way to target your customers with content they care about and email is one of the most powerful tools in which to do so. Whether you’re a brick-and-mortar or strictly e-commerce, email marketing can be the thing that helps your business scale. By sending targeted, relevant messaging to your audience at the right time, it’s easy fo ...
The 2017 summer movie season kicked off in a major way with the debut of the second “Guardians of the Galaxy” movie, just the latest superhero movie to attract huge audiences worldwide. “Guardians” got us thinking about email marketing’s “superpowers” (hey, we live and breathe this stuff!). Turns out it wasn’t as much of a stretch as we first thought—after all, email marketing ...