kristen dunleavy

  • 5 Questions with an Email Expert

    In our series, 5 Questions with an Email Expert, we chat with leaders in the email marketing space about their background, favorite email campaigns and more. In this edition of 5 Questions with an Email Expert, we spoke with Movable Ink’s own Chief Revenue Officer, Adam Stambleck. For over 15 years, Adam has worked with the world’s leading brands to understand their goals and ...

    Movable Ink Blogin EMail- 12 readers -
  • Sneak Peek: Our Email Makeover Webinar

    Last week, we ran a contest offering a contextual email makeover to one lucky #EmailGeek. Choosing a winner was not easy – we wanted to make over all of the emails! How we chose our winner So what was our criteria for choosing a winner? First, we were looking for a brand that already had a solid email content strategy.

    Movable Ink Blogin EMail- 11 readers -
  • How to Engage Your Customers with Transactional Emails

    We recently took a look at triggered emails – reactive messages prompted by a customer interaction. These types of emails include welcome messages, personal (e.g., birthday and anniversary) greetings and the subject of this post, transactional emails. What’s the difference between marketing emails and transactional emails? There are several fundamental differences between trans ...

    Movable Ink Blogin EMail How To's- 11 readers -
  • Our 5 Favorite Valentine’s Day 2017 Emails

    Whether you love it or hate, you can’t avoid Valentine’s Day – in the inbox anyway. V-Day promotions were everywhere this year, with more brands ramping up their creativity and delivering exceptional email experiences. Here are five of our favorite emails from Valentine’s Day 2017. Our 5 favorite Valentine’s Day 2017 Emails Dunkin’ Donuts Dunkin’ Donuts made it easy to find a ...

    Movable Ink Blogin EMail- 12 readers -
  • How to Drive Customer Retention with Email Marketing

    Email marketing is hands-down the best way to turn one-time shoppers into loyal, long-term customers. That’s why 80% of brands rely on it to drive customer retention, and another 56% of them say email marketing is the most effective way to reach retention goals. There are a lot of reasons why email marketing drives retention.

    Movable Ink Blogin EMail How To's- 19 readers -
  • 8 Ways to Boost Your Email Open Rates

    The term “open rate” is very familiar to veteran email marketers, and it’s no doubt even on newbies’ radar – after all, it’s one of the industry’s most-important metrics. Determining open rates is a pretty straightforward proposition. “Email service providers (ESPs) calculate the open rate by taking the number of people who open the email and dividing it by the number of emai ...

    Movable Ink Blogin EMail- 14 readers -
  • Super Bowl 2017 Email Report: It’s a Touchdown for Read-Lengths

    Super Bowl Sunday is one of the biggest advertising days of the year, with companies of all sizes offering limited-time promotions. We don’t typically think of the Super Bowl as an email marketing opportunity, but perhaps we should. We took a look at email activity before, during and after this year’s Super Bowl weekend (2/2-2/6) and compared it to 2016’s Super Bowl numbers.

    Movable Ink Blogin EMail- 21 readers -
  • Enter to Win a Contextual Email Makeover

    How do you feel about your emails? Do you like them, love them, or feel kind of “meh” about them? At Movable Ink, we want everyone to love their emails. And one of the best ways to make that happen is with context. Context enhances your emails, makes them work harder for you and helps you get the best marketing results possible. It enables you to exceed your KPIs and boost revenue.

    Movable Ink Blogin EMail- 15 readers -
  • [Case Study] Chick-fil-A

    Have you ever faced a marketing challenge that loomed so big, you just weren’t sure if you could solve it? The Chick-fil-A marketing team did. They needed to drive downloads of their new app, but they didn’t know which of their customers had already downloaded it. They also needed to deliver a relevant mobile email experience to all of their customers, no matter ...

    Movable Ink Blog- 11 readers -
  • Do More With Less: 8 Keys to Efficiency in Email Marketing

    As an email marketer, you want to make the best use of your time, your talents and your tools. After all, you don’t have time to waste on busywork and repetitive tasks, do you? Read on to find out eight ways you can work more efficiently today, so you have more time tomorrow to come up with that next amazing idea.

    Movable Ink Blogin EMail- 14 readers -
  • [Case Study] The British Heart Foundation

    The British Heart Foundation is a UK-based charity organization that helps fund research for cardiovascular disease. To build community and make fundraising fun, they host MyMarathon, a self-paced marathon that can take place anywhere over the course of one month. They needed an effective way to drive additional donations and MyMarathon sign ups. Speci ...

    Movable Ink Blog- 16 readers -
  • [Lookbook] The Inkredible 5: Best of 2016

    2016 was the year of stepping up your email game. We saw countless brands get more innovative in the inbox and embrace contextual marketing. We featured many of those brands in our quarterly lookbook, the Inkredible 5. It’s hard enough choosing the best contextual emails of each season. For the Inkredible 5: Best of 2016, we were tasked with choosing the top contextual emails of the year.

    Movable Ink Blog- 15 readers -
  • 10 Ways to Repurpose Your Content for Email Marketing

    It happens to all of us from time to time. We want to get a new message out ASAP, but despite our intense brainstorming, the ideas simply aren’t there. No worries! Chances are pretty good that the solution to our dilemma is right at our fingertips – in our content archive. With a little imagination, there are many ways we can turn old content into something brand new.

    Movable Ink Blogin EMail Content- 21 readers -
  • Deliverability Best Practices Every Email Marketer Should Follow

    The following blog post was originally published on eDataSource by John Landsman. You can find the original post here. For some time we have been reporting about the deterioration we’ve seen in inbox performance. Take a look at the table below. It shows year-over-year email deliverability data for seven major retail categories we track, covering the December 1-25 period.

    Movable Ink Blogin EMail- 27 readers -
  • 10 Types of Triggered Email Marketing Campaigns (and How to Use Them)

    The value of triggered email marketing campaigns to engage and retain consumers has been proven time and again, yet many retailers are not yet taking advantage of its potential. The results of a recent study of retailers, which was reported on by Laurie Sullivan at Email Marketing Daily, indicated that only about a third of respondents said they have been sending reactive, tri ...

    Movable Ink Blogin EMail How To's- 18 readers -
  • Drinking Our Own Champagne: The Movable Ink Newsletter Redesign

    Have you heard the adage, “Drink your own champagne”? You might also be familiar with its mildly nauseating counterpart, “Eat your own dog food.” The idea is simple: practice what you preach. But for busy marketers, it’s not always that easy. Case in point: at Movable Ink, we’re a true partner with our clients. That means we spend all of our time supporting them and optimizing their campaigns.

    Movable Ink Blogin Social EMail- 28 readers -
  • Our Top 10 Blog Posts of 2016

    In 2016, we learned a lot about how people consumed content. With more marketers getting email-savvy and embracing advanced technology, basic content topics simply wouldn’t do. As 2016 progressed, it became clear that marketers craved actionable, next-level content that explained how to execute specific concepts.

    Movable Ink Blogin EMail Content- 17 readers -
  • [Lookbook] The Winter Inkredible 5

    Want to start sending contextual emails in 2017, but you’re not sure where to get started? Sometimes a little inspiration goes a long way. Whether you’re looking to shake things up and try something new, or you just want to optimize your existing email campaigns, you’ve come to the right place. ...

    Movable Ink Blogin EMail- 16 readers -