kristen dunleavy

  • 5 Tips for Collecting Data for Your Email Marketing (Without Being Creepy)

    Customer data is the lifeblood of successful email marketing. It’s “the key to sending relevant and timely emails, through segmentation, personalization, and automation,” writes Andrew King, at Campaign Monitor. But customer data can be challenging to come by – and for good reason. Information — including email addresses, income, and demographic data – is a valuable commodity ...

    Movable Ink Blogin EMail- 10 readers -
  • [Case Study] How Lenovo Boosted Engagement with Movable Ink’s Signals

    Lenovo knows the power of email innovation: they’ve been using web crops from Movable Ink to automatically pull products from their website directly into their emails, resulting in a 50% increase in productivity. But they wanted to take their campaigns a step further and create true, 1:1 experiences for their customers. That’s why a behavioral marketing campaign was a perfect fit.

    Movable Ink Blog- 27 readers -
  • Email Spotlight: DramaFever

    When you’re unveiling a new product, piece of content, or just a killer sale, you want your customers to get excited about it. One of the best ways to do that is to surprise and delight them with email. But so many customers tune out promotional messages these days – they think they’ve seen it all! That’s why it’s so important to test new email engagement tactics to see what sticks.

    Movable Ink Blogin EMail- 11 readers -
  • 6 Ways to Surprise and Delight Your Customers with Email Marketing

    It’s likely that most people don’t delve into their inboxes expecting to be delighted by what they find there. So, if you can figure out how to that, you on your way to creating loyal customers who look forward to your messages (what a concept!). Here are six ways to delight your customers: 1. Inspire them “When you tap into what interests your customers and deliver targeted ...

    Movable Ink Blogin EMail- 12 readers -
  • Holiday Email Marketing 2017: Make it Engaging, Interactive and Memorable

    Technological advancements have transformed the arena of holiday email marketing. Innovations like interactivity and machine learning have made it imperative for marketers to have a suitable strategy facilitating the customer’s journey towards purchase. To stand strong in the competitive market, your emails should address the customer needs and deliver what they could be expect ...

    Movable Ink Blog- 22 readers -
  • Movable Ink Named 40th Fastest Growing Company by Crain’s New York Business

    The New York tech scene is booming, and we’re proud to be part of it. That’s why we’re excited to announce that we’ve been named one of the fastest-growing companies in New York, making the Crain’s Fast 50 List – for the second year in a row! Companies that made the list were selected based on their winning business strategies and incredible revenue growth.

    Movable Ink Blog- 15 readers -
  • 7 Ways to Use Data Successfully in Your Email Marketing

    Email marketers are well-aware of the importance of data-driven triggered emails, such as welcome and cart-abandonment messages. And we know how to leverage data like recipients’ names and interests. But some email marketers are discovering ways to use data in new and different ways. “Used strategically, data can help you get smarter with your marketing,” writes Ritika Puri at WordStream.

    Movable Ink Blogin Social EMail- 19 readers -
  • Email Spotlight: Puma

    Any company with multiple locations knows the challenge of communicating with customers nationwide. From local events, to differing store hours, to varying store inventory, delivering accurate and consistent messages seems nearly impossible. This is the challenge that PUMA was faced with when they recognized a need to drive more revenue in each local PUMA Outlet store.

    Movable Ink Blogin EMail- 11 readers -
  • News Round-up: Personalization, Customer Data, and Video Power

    Greetings marketers! We scoured the interwebs for news about email marketing for you – here’s some good stuff: Personalized subject lines will maximize holiday email marketing success “Email marketing campaigns with personalized subject lines generated 50-percent higher open rates, almost 2.5 times the unique click rates and 58 percent higher click-to-open rates than their non- ...

    Movable Ink Blogin EMail- 17 readers -
  • October 2017 Email Ideas

    With the arrival of fall comes new opportunities to wow your subscribers. If you’re in need of inspiration, look no further. Use these holidays to kickstart some ideas around your October 2017 email campaigns. And if you’re already planning your holiday campaigns? Go you! We have the perfect guide to help plan and inspire.

    Movable Ink Blogin EMail- 10 readers -
  • Email Design Tips: How to Use Color to Drive Subscriber Behavior

    Did you know that when Sesame Street’s lovable Big Bird sings “one of these things is not like the others” he is actually describing a very compelling and well-researched phenomenon? “The psychological principle known as the isolation effect states that an item that ‘stands out like a sore thumb’ is more likely to be remembered,” writes Gregory Ciotti at Entrepreneur.

    Movable Ink Blog- 16 readers -
  • How Lastminute.com.au Boosted Demand with Intelligent Content

    For travel marketers, timing is everything. Not only are customers always on the go, prices and inventory on flights and hotels are always changing. That’s why, historically, creating a great experience with travel emails has been challenging. If a customer clicks on a deal only to find that it has already expired, they may lose trust in the brand and book travel elsewhere.

    Movable Ink Blog- 11 readers -
  • Calling All Content Creators: Here are 10 Ways to Maximize Your Motivation

    Some days, even when a deadline is looming and the boss is getting restless, motivation seems impossible. It’s simply not there. Ideas don’t arrive, but distractions do. You need a jump start, and you need it fast. So, below are ten tips for getting down to business, even when it’s the last thing you feel like doing. First, some general suggestions: 1.

    Movable Ink Blog- 17 readers -
  • Think Summit 2017 Recap: Content, Case Studies, and Cookie Dough Shots

    For email marketers, Think Summit is a one-of-a-kind event. It brings together thought leaders, innovative brands, and plenty of forward-thinking #EmailGeeks. Attendees get in-depth training on the Movable Ink Platform during the pre-conference day, and loads of actionable insight on the day of the conference.

    Movable Ink Blog- 28 readers -
  • Email Spotlight: Pinnacle

    Live polling is one of the best ways to drive engagement and gather intel on your customers. Pair your live poll with a hot and timely topic, and you’ve got a recipe for a killer campaign. That’s exactly how Pinnacle, an online gaming website, engaged their subscribers. They routinely feature live betting odds in their email campaigns, but this time around they wanted to tie t ...

    Movable Ink Blogin EMail- 16 readers -
  • Calling All Email Marketers: Here’s Everything You Need to Know About GDPR

    Is May 25, 2018 a big day in your life? It certainly will be if you are an email marketer who does business in the European Union. And that’s even if you are based in the United States. It’s the date that the EU’s General Data Protection Regulation (GDPR) goes into effect. It’s a very big deal. GDPR is the most significant change in data privacy regulation in the EU in 20 ye ...

    Movable Ink Blogin EMail- 30 readers -
  • [Webinar] The State of Email Marketing Personalization in 2017

    Email marketing personalization is an incredibly powerful force in persuading your customers to take action. 86% of consumers say personalization plays a role in their purchasing decisions and 80% of consumers like retailers’ emails to contain recommended products based on previous purchases. Not only does email personalization offer a better experience, to shows your custome ...

    Movable Ink Blogin EMail- 19 readers -
  • 2018 Email Marketing Forecast: Data, Micro-Moments, and Intelligence

    What will email marketing look like next year? We think it will be more data-driven, it will increasingly hone in on micro-moments and that content will be smarter than ever. Here’s a deeper dive into those predictions: Campaigns will become even more data-driven While sheer instinct was likely responsible for more than one successful early email marketing campaign, those days are gone.

    Movable Ink Blogin EMail- 17 readers -