kristen dunleavy

  • Email Spotlight: Dallas Mavericks

    Social and email are a powerful pair. Social can boost your click-through rates by 158%, and email can helps you turn your social followers into your biggest fans. It’s the perfect symbiotic relationship: social gets the word out about your brand, building buzz and connecting you with your followers. Email takes that relationship to the next level.

    Movable Ink Blogin EMail- 15 readers -
  • 3 Ways to Develop an Engaging Voice in Your Content

    Aspiring writers of the literary persuasion will be counseled to “find your voice.” It’s solid advice. You want your writing to pop, to be immediately recognizable as yours. Content developers receive similar guidance. They are often reminded of the billions of emails, millions of blogs, countless tweets, etc., competing for attention.

    Movable Ink Blogin Content- 15 readers -
  • 5 Tips to Drive Profitable Customer Action with Your Content

    It’s an easy trap to fall into – we’re so busy creating content that we can lose sight of exactly why we are we are doing it. Sure, it’s rewarding to get clicks and follows, and to stretch our creative muscles, but ultimately the goal of all our effort is to, as the Content Marketing Institute puts it, “attract and retain a clearly defined audience — and, ultimately, to drive ...

    Movable Ink Blogin Content- 9 readers -
  • 5 Questions with an Email Expert

    In our series, 5 Questions with an Email Expert, we chat with leaders in the email marketing space about their background, favorite email campaigns and more. In this edition of 5 Questions with an Email Expert, we spoke with Movable Ink’s own Co-founder and Chief Technology Officer, Michael Nutt. Click below to hear the full audio recording of the interview, or keep reading fo ...

    Movable Ink Blogin EMail- 13 readers -
  • Consumer Device Preference Report: Q1 2017

    Each quarter, we take a look at the changing ways that consumers interact with their emails: the devices they use, the days that are most popular for reading email, their always-fluctuating attention spans, and more. In Q1 of 2017, we uncovered a few interesting trends among the retail, travel, finance and media, publishing and entertainment industries.

    Movable Ink Blog- 13 readers -
  • 8 Tips For Fast and Efficient Content Writing

    The demands on content developers are relentless. Just as you meet one deadline, another one looms. Not only do you need to create and tap an endless stream of ideas, you must be able to quickly translate those ideas into impactful blog posts, articles, email messages, newsletters, ebooks, infographics, etc. (And then quickly summarize them in 140 characters.

    Movable Ink Blogin Content- 18 readers -
  • Memorial Day Weekend Email Report: Desktop Opens Dip

    Memorial Day deals are almost as much of a tradition as barbecues on the holiday weekend, and Memorial Day 2017 saw lots of deals – especially in the inbox. The question is, were people paying attention to email last weekend? We kept an eye on open rates and read lengths throughout the weekend. Here’s what we found.

    Movable Ink Blogin EMail- 17 readers -
  • Movable Ink + New York Cares: Giving Back to Our Schools and Public Spaces

    At Movable Ink, we <3 New York. Even though we have Inkers based around the country and even around the world, our NYC headquarters is very much our home base. And any time we have the opportunity to give back to our community, we jump at the chance. We regularly participate in charitable events, and one of our favorite organizations to partner with is New York Cares, a non ...

    Movable Ink Blog- 27 readers -
  • Email Spotlight: Scholastic

    Transactional emails are among the most successful types of emails for driving engagement. They’re opened and clicked twice as much as other emails, they see six times more revenue, and they have seven times the conversion rates. Shopping cart abandonment emails might just be the most successful type of transactional email.

    Movable Ink Blogin EMail- 10 readers -
  • Movable Ink CEO Vivek Sharma Wins Owler’s Top-Rated CEO Award

    At Movable Ink, we’re dedicated to creating amazing experiences for our clients and team alike. When we’re recognized for our hard work, we feel humbled and inspired to do even better. Whether it’s our innovative clients being a part of the Quarterly Marketing Awards, being named one of the fastest growing companies in New York by Crain’s or one of the fastest-growing companies by Inc.

    Movable Ink Blog- 13 readers -
  • 5 Email Marketing Lessons We Can Learn From Musicians

    Ever want to conduct an orchestra? Being able to summon all that beautiful music must be an amazing feeling. Alas, as email marketers, we probably won’t get to lead the New York Symphony or take an orchestra on a European tour; however, we do orchestrate campaigns (see what we did there?), and by thinking like a conductor (or composer) we can make them even more effective.

    Movable Ink Blogin EMail- 11 readers -
  • Here’s Why It’s Time to Embrace Behavioral Marketing

    In today’s oversaturated market, your content has to wow your customers. Amazing, customer-focused content is what sets your brand apart from the pack and gets the best results. There’s just one problem – well, make that several million or more, depending on your brand. Each of your customers is unique, and their needs are constantly changing.

    Movable Ink Blog- 17 readers -
  • Email Spotlight: DSW’s Hyper-Personalized Rewards Campaign

    Capturing the attention of your customers isn’t always easy. They’re not only busy, they’re constantly bombarded with marketing messages in the inbox and beyond. They key to holding your customer’s attention is delivering it in a compelling way. That’s why storytelling is key for creating successful email content.

    Movable Ink Blogin EMail- 16 readers -
  • Mother’s Day Email Report: Tablet Email Read Lengths Were High

    Email marketers – especially those in retail – love Mother’s Day. It’s an opportunity to deliver great experiences for shoppers and showcase their best products in a new light. But inboxes are also inundated with deals during Mother’s Day weekend. It’s not enough to have a great deal; you have to truly stand out from the pack to get your customers’ attention.

    Movable Ink Blogin EMail- 13 readers -
  • [Webinar] How to Use Behavioral Marketing in Your Emails

    According to Digital Trends, 73% of consumers prefer to buy from brands that make shopping experiences relevant to them. It makes sense that so many marketers are now putting customer experience first, with 89% of them competing mainly on customer experience. What does this mean for you? It’s now more important than ever to create customer-focused content.

    Movable Ink Blogin EMail How To's- 13 readers -
  • The 3 Emails Every Retailer Should Send

    Delivering contextual experiences is the best way to target your customers with content they care about and email is one of the most powerful tools in which to do so. Whether you’re a brick-and-mortar or strictly e-commerce, email marketing can be the thing that helps your business scale. By sending targeted, relevant messaging to your audience at the right time, it’s easy fo ...

    Movable Ink Blogin EMail- 11 readers -
  • 7 Superpowers That Make Email Marketing Successful

    The 2017 summer movie season kicked off in a major way with the debut of the second “Guardians of the Galaxy” movie, just the latest superhero movie to attract huge audiences worldwide. “Guardians” got us thinking about email marketing’s “superpowers” (hey, we live and breathe this stuff!). Turns out it wasn’t as much of a stretch as we first thought—after all, email marketing ...

    Movable Ink Blogin EMail- 23 readers -