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Darn that Google. Just when you’ve got your digital marketing strategy figured out, including SEO, Google goes and changes things. Again and again. How inconvenient. Unless you’re the one searching. You’ve probably noticed in your own searches that the makeup of a search results page keeps changing.
Whether or not you’ve heard the term, you’ve probably seen adaptive content at work. By its very nature, adaptive content can be hard for an individual to spot, but chances are, it worked. Businesses that have embraced adaptive content have seen huge returns. Website visitors who see content based on what the business already knows about them convert three to 10 times more tha ...
You know that to stay competitive in today’s marketplace you have to stay on top of newer trends like SEO and blogging, but some of the business tactics that pay off today are actually more old-fashioned. So much of what works well online is all about making valuable connections with people and for that, there’s still not much that beats meeting in person.