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  • The Main Street SEO Sales Pitch (Slides Included)

    Have you struggled with closing SEO services clients? Are you new to selling SEO and looking for pointers? Or are you experienced and looking for a new edge? This guide provides you with a proven sales pitch template and process that will help you win more business. Let’s get started! First, download the Main Street SEO Sales Pitch Deck template below: Now, let’s take a c ...

    UpCity Daily Tipsin SEO- 31 readers -
  • Q&A with Local SEO Legend Andrew Shotland

    We’ve said it before and we’ll say it again. SEO is not easy. And when small businesses look to agencies to help guide them through the process of implementing successful SEO initiatives, they need a trustworthy company that understands their challenges and will provide results. Andrew Shotland of Local SEO Guide has proven time and time again that SEO takes thoughtful strate ...

    UpCity Daily Tipsin SEO- 16 readers -
  • Local Online Marketing – Tips for New Businesses and Start-Ups

    For new local businesses, especially small ones, establishing a local search presence early on is crucial. Understanding your local customers and the best strategies and mediums for reaching out to them is the most important thing you can do to secure local online marketing success. There’s so much information out there these days that it can be difficult to know where to beg ...

    UpCity Daily Tipsin Social SEO- 23 readers -
  • Agency Spotlight: KickStart Dental Marketing

    Standing out as an agency is no easy task, and we’ve found one that has taken a unique approach to servicing clients by providing honest, transparent marketing services to one particular niche, dentists. KickStart Dental Marketing has done a remarkable job positioning themselves as an expert in the industry and we were e ...

    UpCity Daily Tips- 8 readers -
  • Top 10 Local Marketing Tactics to Improve Local Visibility Online

    Established brands wishing to jump-start their local brand awareness have a multitude of local marketing tactics and resources at their disposal. At UpCity, our local SEO solution relies heavily on local citations and optimization, and for good reason: to connect with the customers you want walking through your door, you need to be there when and where they’re looking for you.

    UpCity Daily Tipsin SEO- 21 readers -
  • Reputation Management Series: Reputation Monitoring

    Successful reputation management involves a lot of multitasking. Keeping one’s ear to the ground to catch reviews and mentions, and managing responses and content creation means that there’s never a dull moment. Today our focus is on the monitoring piece—the work necessary to stay on top of how your brand is discussed online and catch all mentions and reviews as they happen.

    UpCity Daily Tips- 19 readers -
  • Reputation Management Series: Managing a Poor Reputation

    There are plenty examples of what not to do when your business receives negative attention online, but while most of us can identify poor reputation management when we see it, sometimes when it’s your turn in the hot seat may be harder to keep perspective. If your brand comes under fire, are you confident in what your first move will be? In this post we’ll discuss how to add ...

    UpCity Daily Tips- 16 readers -
  • Reputation Management Series: Brand Reputation Management

    To thrive both on- and off-line, brands must have a solid reputation and active digital presence. Yes, content and great design go a long way, but your company’s behavior—every customer service interaction, every written response to a customer, the quality of your products, the way your company treats its employees—will always be at the core of the brand’s reputation.

    UpCity Daily Tips- 25 readers -
  • Reputation Management: Word of Mouth Marketing

    As you know, maintaining a brand image both on- and off-line requires a lot of moving parts, and user-generated content is one area where marketers will never have total control. In the era of instant communication, word of mouth can be either a great asset to a brand, or a detriment. Luckily, there are proactive ways that marketers can handle the negative, get more of the posi ...

    UpCity Daily Tipsin Social- 24 readers -
  • Agency Spotlight: MarketBlazer

    Marketing agencies come in all shapes and sizes, and when we heard about one in particular that is helping small businesses thrive by taking a unique approach to an agency structure, we couldn’t wait to sit down and ...

    UpCity Daily Tips- 4 readers -
  • Reputation Management Series: What is Reputation Management?

    As you know, there are many places online that consumers can go to find information about a product or service. Almost 70% of consumers rely on online reviews before making a purchase, and that number increases by 11% for individuals that belong to the millennial generation. In a sense, brands must be ready to make a good first impression online at any time.

    UpCity Daily Tips- 31 readers -
  • Social Series: Social Media Metrics for Success

    Now that we’ve covered the who, what, where, why, and how of social marketing, we’ve arrived at our last stop in this series: how do you know that all of your time and effort was worth it? How will you know that your social marketing worked? There are two ways to approach this question. Social marketing makes use of two kinds of content—curated (content someone else created, t ...

    UpCity Daily Tipsin Social- 24 readers -
  • Top 25 Inbound Marketing Articles For The Week: July 17th, 2015

    Rumors of a Panda update, a new Facebook feature that could drastically change how users interact with their newsfeeds, and plenty of helpful infographics this week give digital marketers a lot of food for thought. And if you read through the rest of our roundup this week, you’ll find some great insight on locating the right influencers, principals for ensuring conversion succ ...

    UpCity Daily Tipsin SEO EMail- 17 readers -
  • Social Series: Content Sharing – What to Share, and Where

    If you caught last week’s post, The Top Social Networks for Marketers, then you know that while there are many, many places businesses can connect with consumers via social media, understanding the differences between each platform and user base is key. This week we’re discussing not the where, but the what—what types of content you should share, with whom, and on which platform.

    UpCity Daily Tipsin Social Content Facebook Twitter- 15 readers -
  • Agency Spotlight: Inquisitek

    In our industry, we know many companies and agencies with unique philosophies and inspiring views on how they approach their clients. Todd Huotari, owner of Inquisitek, is one that impressed us with his insight on digital marketing and we were so glad to be ab ...

    UpCity Daily Tips- 5 readers -
  • Social Series: The Top Social Networks For Marketers

    Nowadays there are so many social networks available that it’s hard to know which ones are worth your time and effort. Whether you’re an agency assisting a small business with its marketing or a small business owner yourself, it’s really important to prioritize your social media activity so that you’re engaging the right consumer in an appealing way.

    UpCity Daily Tipsin Social- 37 readers -
  • Social Series: All about hashtags (#)

    Most people who have used the Internet have seen a hashtag (#) before. Most of us know what they are and what they’re for, but not everyone knows why (or when) we started using them. An Olympian, An Invention, and A Made-Up Word The hashtag got its first introduction to communication technology in the 1960’s.

    UpCity Daily Tipsin Social Facebook Twitter- 26 readers -