kristin vick

  • Using Google Analytics To Power AdWords Campaigns

    September 30, 2016 All too often we tend to think of Google Analytics and Google AdWords separately, when in reality, we need to be using them together. The amount of information that can be gathered from both platforms could lead to “analysis paralysis” but, when used correctly, you can optimize your campaigns to perform that much better.

    PPC Heroin Paid Search Display Google- 13 readers -
  • 3 Questions You Need To Answer Before Beginning Paid Advertising

    August 25, 2016 So you’ve you decided you want to start PPC advertising, but now you are asking, “Where do I start?” 3 of the most common questions you should ask are: Where should I advertise? How much should I spend? What should my goals be? We will discuss these questions and hopefully give you some answers to help you get started.

    PPC Hero- 5 readers -
  • How Should You Use Display Advertising?

    July 29, 2016 Working at an agency, we hear similar questions from clients on a regular basis, especially those who are new to PPC and the paid advertising world. One question we hear often is “How do your other clients use Display Advertising?” and is usually followed by “What kind of results can we expect?” Display advertising is the closest thing to traditional advertising online.

    PPC Hero- 9 readers -