kristin vick

  • Defining Negative Keyword Match Types

    August 2, 2017 For our fellow readers who are new to PPC and search advertising, negative keywords allow you refine your bidding and only bid on intend searches, without wasting spend. For example, if you are trying to attract buyers who are interested in jackets, but you don’t sell or carry jean jackets.

    PPC Heroin Paid Search- 16 readers -
  • Why I’m Excited For The New Google Attribution

    June 16, 2017 You may or may not have read my post last year about how to use AdWords attribution models, but Google is stepping up their already impressive reporting game and combining their reporting tools to give you one solid platform that incorporates Analytics, AdWords, and DoubleClick. If you own a digital strategy for your client or company, chances are you use mor ...

    PPC Heroin Paid Search Google- 24 readers -
  • How To Build A PPC Lead Nurture Strategy

    May 19, 2017 “Lead Nurture” is, by no means, a new term in the marketing world, however, it is a topic that has been trending in the marketing world lately, especially in PPC. Before we discuss how to develop a lead nurture strategy, first you have to understand what is “lead nurturing?” Lead Nurturing, by definition, “is the process of developing relationships with buyers ...

    PPC Heroin Paid Search How To's- 14 readers -
  • How To Deal With Lost Traffic When Launching A New Website

    April 21, 2017 A client we work with here at Hanapin Marketing recently launched a new website (design and new domain) and while we followed Your PPC Checklist For A New Website Launch to prepare for “what to do prior to launch,” we were left with the questions. Now what? What clients and articles seem to miss is the “what next?” You launched your site, you followed the be ...

    PPC Heroin Paid Search How To's- 21 readers -
  • Facebook Now Offering Mid-Roll Ads for Advertisers

    February 24, 2017 It’s hard to miss the video first initiative being made by almost every platform and advertiser, right now. We have seen a trend of interactive usage between cable and network television to visit websites and Facebook, participate in polls and watch additional content, to brands skipping cable all together and offering live content on Facebook, YouTube and ...

    PPC Heroin Social Facebook- 13 readers -
  • Ensure Bing Ads Are Part Of Your PPC Efforts

    January 27, 2017 Working in PPC, it is easy to get lost in the “usual” PPC efforts. We tend to focus on what we know and concentrate most of our time with, Google. However, did you know that Bing accounts for roughly 1/3 of the paid advertising search market at 31%? Plus, with more than 100 million unique users that search on Bing, to be a comprehensive paid search marketer ...

    PPC Heroin Paid Search- 25 readers -
  • Your PPC Checklist For A New Website Launch

    January 2, 2017 Launching a new site can be both exciting and stressful all at once. There are countless small details that need to be covered such as redirects to simple link checks. Most resources you research may offer great advice for what to do to help your transition for SEO and keep organic rankings, but you may be asking yourself “What about PPC?” While we can’t cove ...

    PPC Heroin Paid Search- 29 readers -
  • 5 Tips To Stay Organized Through The Holidays And Beyond

    November 23, 2016 The holidays are here and client spending and consumer shopping are in full swing. It would be an understatement to say this year feels a little busier than last. Often these busy times show us, as account managers, where we might need to be more effective and stay a little more organized. Here are 5 tips you can use help you stay organized.

    PPC Hero- 10 readers -
  • Using Google Analytics To Power AdWords Campaigns

    September 30, 2016 All too often we tend to think of Google Analytics and Google AdWords separately, when in reality, we need to be using them together. The amount of information that can be gathered from both platforms could lead to “analysis paralysis” but, when used correctly, you can optimize your campaigns to perform that much better.

    PPC Heroin Paid Search Display Google- 25 readers -
  • How Should You Use Display Advertising?

    July 29, 2016 Working at an agency, we hear similar questions from clients on a regular basis, especially those who are new to PPC and the paid advertising world. One question we hear often is “How do your other clients use Display Advertising?” and is usually followed by “What kind of results can we expect?” Display advertising is the closest thing to traditional advertising online.

    PPC Hero- 17 readers -