kristina cisnero

  • A Social Media Audit Template and Guide for Marketers

    Conducting a social media audit is a key part of a social media marketing plan. This assesses how well your current social media use works for you. There are a number of different steps involved in this process, so we have put together a social media audit template to help you conduct your first (or second, or third…) one more efficiently.

    Hootsuitein Social- 28 readers -
  • Never Miss a Thing: 11 Powerful Social Media Monitoring Tools

    This is an updated version of a post originally published in March 2015. Social media has provided people the ability to voice their opinion on companies, brands, people—in short, anything and anyone. What people say can be good or bad, but that alone doesn’t determine your social media success. The way your company listens and engages with these social media posts is what dic ...

    Hootsuitein Social- 38 readers -
  • 4 Ways To Improve Your Integrated Marketing Communication Plan With Social Media

    Before you start communicating with the world about your business, it’s essential that you have a plan. This blueprint, called an integrated marketing communication (IMC) plan, needs to outline the different ways an organization will communicate about itself, products, or services. It’s an effective roadmap for your marketing teams during implementation, to avoid any internal a ...

    Hootsuitein Social- 21 readers -
  • Pass or Fail? Test Your Twitter Marketing Strategy

    The first thing on a new social media marketer’s to-do list is often creating a social media marketing plan or performing a social media audit. Both are very important tasks, but sometimes the best thing to do is to just give your social media profiles a really good look, even maybe give it a grade.

    Hootsuitein Social- 15 readers -
  • 12 Best Budget-Friendly Video Editing Apps You Can Use For Social Video

    Social video has become a pivotal part of any content marketing plan. There is a multitude of platforms to host video content for your business: Facebook, YouTube, Twitter, Vine and Snapchat are all busy competing for video content creators. However, what many marketers find intimidating is the process of video editing—an essential part of getting the high-quality video content ...

    Hootsuitein Social- 33 readers -
  • 5 Reasons Why Social Media Is Important To Your Inbound Marketing Strategy

    Coined by HubSpot, inbound marketing is a proven methodology of creating and sharing content that turns strangers into customers and promoters of your business. Below is a graphic HubSpot created to illustrate how inbound marketing works. Attract, convert, close, and delight are all actions inbound marketers must do in order to obtain visitors, leads, customers, and promoters.

    Hootsuitein Social- 37 readers -
  • 9 Tips To Creating A Mobile-Friendly Website

    In case you missed it, Google’s latest algorithm brought about the so-called “Mobilegeddon,” which punished websites who weren’t mobile-friendly. Okay, I may be exaggerating a little, but Google did roll out an update on April 21, which punished any website that lacked mobile-friendly pages by decreasing the site’s ranking in mobile search results.

    Hootsuite- 20 readers -
  • 6 SEO Tips That Helped Us Double Our Blog Traffic

    Writing for SEO is something many writers dread, because it’s a term associated with bad writing tactics like keyword stuffing. (SEO tips, SEO tips, read this for lots of great SEO tips! Classy, right?) Instead, writing for SEO truly starts with researching. By changing up our thinking and using search as a way to better understand our audience, we’ve managed to double our blog ...

    Hootsuitein SEO- 16 readers -
  • 18 Must-Have Social Media Marketing Tips For Business

    You already know about our main mission to provide our readers with advice on social media. We’ve written how-to guides, shared different templates, and have created many lists to cover important topics in social media marketing. However, we know that for people in charge of social media management, especially in small businesses, don’t always have much time to browse through a ...

    Hootsuitein Social- 23 readers -
  • Popular Social Networks To Improve Internal Communication For Business

    With a recent announcement of Facebook at Work, the lines between social networks used for professional and personal communication are blurring. Popular social networks are starting to think more like enterprise social networks (ENS) to improve internal communication within organizations. Whether you’re a large corporation or a small business, communication is key in improving ...

    Hootsuitein Social- 10 readers -
  • Paid, Owned, and Earned Social Media: A Complete Content Promotion Plan

    As content marketers, we know by now that we can create great content but still get very little traffic to it. The reason for weak traffic, you ask? More often than not, it’s that you’re not promoting your content properly. While creating great content is an important step, creating a great content promotion plan is the key to reach.

    Hootsuitein Social Content- 33 readers -
  • How Social Media Can Help You With Your Next A/B Test

    The bulk of our knowledge about the world comes from seeing what brings about the best results. We test-drive different cars before we drive one off the lot; we try on different clothes before settling on an outfit; we ask our real estate agent to give us several options and go to many viewings before forking over a downpayment.

    Hootsuitein Social How To's- 31 readers -
  • 2015 Digital Marketing Trends Social Media Managers Can’t Ignore

    Change is constant in digital marketing. However, many social media managers feel changes are so rapid that the need to stay in the know can be overwhelming, and playing catch-up to all the trends is impossible. Don’t worry, we’re here to help! We’ve identified the trends you need to watch, so you can stay ahead of the pack in 2015.

    Hootsuitein Social Content Twitter- 25 readers -
  • 5 Reasons User Experience Is More Important in 2015 Than Ever Before

    In 2014, Google and Facebook cracked the whip on pageview practices such as blackhat SEO tactics and click-bait headlines in order to increase the quality of information users see on these platforms. With the focus of two Silicon Valley giants shifting to user experience, others are sure to follow suit in 2015. Digital marketers need to be armed with knowledge to take on these changes.

    Hootsuite- 23 readers -
  • 7 Tips On How To Use Google Hangouts On Air To Promote Your Business

    Marketers are always looking for different ways they can promote their business or brand. Something we have recently started using to increase awareness for our brand, as well as to provide our audience with valuable content, are live online panels via Google Hangout. These on air Google Hangouts have provided us with an avenue to promote our brand, share engaging content with ...

    Hootsuitein Social Google How To's- 11 readers -