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Conducting a social media audit is a key part of a social media marketing plan. This assesses how well your current social media use works for you. There are a number of different steps involved in this process, so we have put together a social media audit template to help you conduct your first (or second, or third…) one more efficiently.
This is an updated version of a post originally published in March 2015. Social media has provided people the ability to voice their opinion on companies, brands, people—in short, anything and anyone. What people say can be good or bad, but that alone doesn’t determine your social media success. The way your company listens and engages with these social media posts is what dic ...
Social video has become a pivotal part of any content marketing plan. There is a multitude of platforms to host video content for your business: Facebook, YouTube, Twitter, Vine and Snapchat are all busy competing for video content creators. However, what many marketers find intimidating is the process of video editing—an essential part of getting the high-quality video content ...