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Much like the chocolate chips in your cookie or the dressing on your salad, content is the stuff. Good content helps consumers to distinguish your brand from your competitors. Content marketing is one of the most prominent digital strategies that businesses can employ to generate leads and build brand awareness.
Marketing automation has been proven to increase qualified leads by up to 451%. But how do you achieve those results without sounding like a pre-recorded robot? Automation tools are great for decreasing the workload while providing some pretty outstanding results, but maintaining a personal connection can sometimes prove to be quite challenging.