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March 22, 2017 If you have ever read any of my blog posts, you might have noticed that they are all very client-focused. That’s because I don’t actually do PPC work. Rather, I work with people who do. As an associate director of client services, my position is mostly client-facing and is somewhat a client concierge.
There is a fact that all PPC marketers must come to terms with. Eventually, all clients leave. This is a fact. Sometimes their departure is a surprise brought on by business closings, budget cuts or clients deciding to totally get out of PPC. Other times, you are just not sure what is going on. Things may seem to be going well, but you are noticing some quirks, or you can feel ...
November 15, 2016 We all have expectations. Expectations of everything in our life including our significant other, our job and even our dogs, but there is something we don’t think about as much. Do people actually know these expectations? Unless they are explicitly communicated and reviewed, I doubt it.
October 14, 2016 You work hard and don’t often miss work. Sometimes you need a vacation or time off for whatever reason. Wouldn’t it be nice to know that when you are away the person watching your account is taking care of it just like you would? They would have everything they need to make decisions for the best of the account.
September 16, 2016 Have you ever received a call or email from your agency that you will be getting a new account manager? The thought could be frightening, especially if you LOVE your current AM. After you take a deep breath and realize life will go on, keep in mind the 4 points outlined below to help you transition.
August 12, 2016 You have picked the agency you think will take your PPC accounts to a new level. You are ready for the next steps and the excitement is real. How do you make sure you get the most out of the relationship you are starting? By following these 4 tips, you can be confident you are doing everything in your power to be a good client which will go a long way towards success.
July 11, 2016 When I started in Paid Search 4 years ago I was in for a shock. Not because I didn’t know anything about Paid Search (which I didn’t) or that I was working in an office for the first time in my life (I was in outside sales for 18 years). It was all the sitting I was doing. At least 8 hours a day. Don’t get me wrong.