Kristine Schachinger

  • How to stop worrying about Google updates

    As SEOs, we tend to obsess over changes to the organic results. It usually works like this: You get to your computer in the morning. Ready to start work, you take a quick look at Facebook to check what you have missed. You run across someone asking if anyone saw changes last night. They’ll typically also note that there was “a lot of activity.

    Kristine Schachinger/ Marketing Landin SEO Google How To's- 15 readers -
  • How to stop worrying about Google updates

    As SEOs, we tend to obsess over changes to the organic results. It usually works like this: You get to your computer in the morning. Ready to start work, you take a quick look at Facebook to check what you have missed. You run across someone asking if anyone saw changes last night. They’ll typically also note that there was “a lot of activity.

    Kristine Schachinger/ Search Engine Landin SEO Google How To's- 25 readers -
  • Images: Your easiest page speed win

    Over the past few years, page speed has become very important in terms of your site’s traffic and rankings. People want fast sites — and because users want fast sites, Google does, too. Sites that are fast do better than slow sites in Google’s search engine rankings, all else being equal. Now, there are areas related to page speed where you need technical developers who can ...

    Kristine Schachinger/ Marketing Landin SEO- 19 readers -
  • Images: Your easiest page speed win

    Over the past few years, page speed has become very important in terms of your site’s traffic and rankings. People want fast sites — and because users want fast sites, Google does, too. Sites that are fast do better than slow sites in Google’s search engine rankings, all else being equal. Now, there are areas related to page speed where you need technical developers who can ...

    Kristine Schachinger/ Search Engine Landin SEO- 24 readers -
  • Fixing Facebook’s fake news issue

    In late December, the defense minister of Pakistan tweeted an ominous reminder to the leaders of Israel that Pakistan “is a Nuclear state too.” This tweet was in response to a news story in which former Israeli Defense Minister Moshe Yaalon was quoted as saying, “If Pakistan send ground troops into Syria on any pretext, we will destroy this country with a nuclear attack.

    Kristine Schachinger/ Marketing Landin Social Facebook- 33 readers -
  • 5 ways ads are killing your site (& SEO)

    Recently, Google announced that it was removing AdSense’s three ad unit limit on a page. This decision seems to have been largely driven by a “mobile first” strategy, as mobile sites don’t have the same limitations as desktop in terms of space and user interaction. Scrolling is not as likely a deterrent on mobile sites. This leaves more space for ads inside the “page.

    Kristine Schachinger/ Search Engine Landin SEO- 32 readers -