kristy elisano

  • Cause Marketing: How your Company can Focus on Purpose as Well as Profit

    Now more than ever before, cause marketing initiatives hold importance in the workplace. Companies who exhibit social responsibility have a competitive advantage as their values illustrate that they care about more than just increasing their bottom line. For consumers, this plays a critical role during the decision-making process and can be the difference between brand loyalty or disengagement.

    Relevance- 10 readers -