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Once an email marketing campaign is sent out, subscribers are going to get the content from that time of send – whether they open emails that day or a year from now. Most campaigns don’t take into account things like time of open, location, or what’s happened since the email was originally sent. But with so many people using mobile devices to check their emails, companies are ...
Email personalization applications can be a tough thing for marketers to integrate into current email campaigns. It’s still a relatively new technology, which means that contextual marketing features such as countdown clocks, live web cropping, and creative optimization can be hard to implement without the help of a client experience team.
Last week we posted our first installment of Tips and Tricks for Halloween Email Marketing. It was filled with reasons, ideas and recommendations to consider using Halloween to bump up email performance this year. So is it in your best interest to add some “Boo!” factor to your email in October? Long-story short, it is! Your customers want to see that you are just as agile, c ...
Halloween is fast approaching but there is still time to get in some last minute messaging to keep your emails engaging and relevant. Over the past few years, consumers have spent roughly $6.5-8 billion a year on Halloween alone. So if you’re not tailoring messages to try and get a piece of that pumpkin pie, we’ve compiled some easy ways for you to start now.