krystal contreras

  • How to Create an Online Voice for Your Hotel

    How to Create an Online Voice for Your Hotel As you may have found, it can be difficult to express your hotel’s voice online. Without potential customers physically visiting your hotel and meeting your friendly staff members, how will they get an idea of what your hotel is about? Sure they can visit your website and browse through the gallery of photographs, but there is more to it.

    E-Marketing Associatesin How To's- 18 readers -
  • Video Trends that Hoteliers Should Look Out For

    With the new year approaching quickly, it is not only time to reflect on the revolutionary changes that occurred in 2016, but also prepare for the upcoming online marketing and social media trends of 2017. One huge trend that does not appear to be subsiding for the new year is video. Online users are attracted to video content because it is more interactive and informative tha ...

    E-Marketing Associatesin Social- 23 readers -
  • How to Build Your Hotel’s Brand Online

    Before you begin working on the construction of your online image, you need to establish what your brand is. What does your business stand for, believe in, or aim to complete? What does your business do for the customer and why? Who is the customer? What are the customer’s interests and how does your company fit in with their needs and wants? Identifying your brand may be a tr ...

    E-Marketing Associatesin How To's- 27 readers -
  • Why You Should Use Holiday eCards to Market Your Business

    Sending and receiving holiday cards has been an American tradition for decades, and in the digital age, it was taken an exciting turn. Not only can businesses share holiday e-cards with their hundreds, and even thousand of customers, but the cards can also be customized, animated, and include audio! If your business already sends physical cards to customers, make the eco-friend ...

    E-Marketing Associatesin Social EMail- 18 readers -
  • How to Use Crowdriff for Hotel Marketing

    Hotel Marketing and Crowdriff Once one dives into the world of online marketing, they are quick to learn that it requires an abundance of fresh, attractive content on a daily basis. Keeping up with this demand is time consuming, and even pricey at times. However, gathering content does not always mean hiring professional photographers to photograph your hotel, or even spending ...

    E-Marketing Associatesin Social How To's- 17 readers -
  • 7 Budget-Friendly Hotel Marketing Tips

    With the internet right at your fingertips, you don’t have to spend much, or even anything at all, just as long as you have the know-how and the time to commit to online marketing. Sure, the online market is very competitive, and with so much content, it is hard to stand out without resorting to paid advertisements.

    E-Marketing Associatesin Social Paid Search SEO Content- 22 readers -
  • Hotel Marketing: Integrating The Human Element

    Hotel Marketing: Integrating The Human Element Nothing turns away potential online customers like blatant advertising. Posting nothing but dry content about your business, ongoing sales, promotions, and products dehumanizes your brand. By posting nothing but that type of content, your business becomes less inviting and relatable.

    E-Marketing Associatesin Social- 18 readers -
  • Hotel Marketing: 5 Tactics to Use for the Holiday Season

    Now that summer is over, it’s time to start implementing seasonal marketing themes. It may be mid-September, but the holidays are approaching quicker than you may think. Furthermore, your customers are already starting to plan their annual family visits and vacations for this time of year. Don’t fall behind! Here are five strategies you should be utilizing now to reel in poten ...

    E-Marketing Associatesin SEO- 20 readers -
  • 3 Benefits of User Generated Content

    It has been said that word-of-mouth is the most powerful marketing tool, and with this ability to share thoughts with millions across the globe in a fraction of a second, it could not be more true. Customers have this inherent urge to share their product and service experiences online via reviews, blogs, or social media posts.

    E-Marketing Associatesin Social Content- 18 readers -
  • Why Online Reviews are Important for Your Business

    Everybody’s a critic, especially now that it is easier than ever for customers to voice opinion online. However, how many of those online reviews are genuine? There is no doubt that in this new age run by technology, online reviews can either help or harm businesses of all types and sizes. Although some business owners may not believe online reviews are important enough to ac ...

    E-Marketing Associatesin Social Google- 16 readers -