Krystal Overmyer

  • Why Your Brand’s Content Strategy Should Cover the News

    Remember when we used to get news from a newspaper or a local television broadcast? In case you hadn’t guessed, new research has proved it: We’re a long, long way away from the days of print or TV being the primary place people get their news. Pew Research Center found that 62 percent of US adults get news on social media, and 18 percent do so often.

    Krystal Overmyer/ Relevancein Social Content- 13 readers -
  • Will Social Media Apps Become Irrelevant to Marketers?

    Brands have clung to social media as a way to spread their message in a mobile-oriented world. But if current trends continue, social media apps may become less relevant. A report from SimilarWeb found that people worldwide are spending less time using social apps like Facebook, Instagram, Snapchat and Twitter. The report compared Android app usage data from Q1 2015 to Q1 2016.

    Krystal Overmyer/ Relevancein Social- 11 readers -
  • Where We’re Going and Where We’ve Been in Digital Marketing

    Published 1 min ago 36 We’ve come a long way since the days of dial-up Internet, and the latest trends signal new digital marketing opportunities for savvy content marketers. Mary Meeker’s 2015 Internet Trends report charts the meteoric rise of Internet access and “vertical” viewing (that is, content digested on a vertical or portrait-oriented screen).

    Krystal Overmyer/ Relevancein Social Content- 16 readers -
  • Brand Content Just as Trustworthy as Editorial Content

    Content Marketing, Earned Media, Owned Media, Paid Media, Shared Media New research from Vibrant Media suggests that consumers are less cynical about branded content than previously assumed. Vibrant reports that in a survey of 1,000 Americans between ages 13 and 64, approximately 33 percent said they trust brand content, while a similar 35 percent reported they trust conten ...

    Krystal Overmyer/ Relevancein Social Content- 12 readers -