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Remember when we used to get news from a newspaper or a local television broadcast? In case you hadn’t guessed, new research has proved it: We’re a long, long way away from the days of print or TV being the primary place people get their news. Pew Research Center found that 62 percent of US adults get news on social media, and 18 percent do so often.
Brands have clung to social media as a way to spread their message in a mobile-oriented world. But if current trends continue, social media apps may become less relevant. A report from SimilarWeb found that people worldwide are spending less time using social apps like Facebook, Instagram, Snapchat and Twitter. The report compared Android app usage data from Q1 2015 to Q1 2016.
Brands are clamoring for social media talent to enhance their digital marketing. But with Instagram star Essena O’Neill loudly announcing her departure from social media—and blaming marketers, in part, for her exile—has influencer marketing lost a bit of its luster? O’Neill, an Australian teenager with over 600,000 followers before she left Instagram and YouTube, described her ...
The age of autoplay has spurred a new twist on an old art form: silent film. Thanks to the meteoric rise of Facebook video autoplay, brands are seeking new ways to deliver video content that grabs users in seconds, even in a soundless environment. For brands accustomed to captive audiences in front of television screens, it’s a new challenge.
Published 1 min ago 36 We’ve come a long way since the days of dial-up Internet, and the latest trends signal new digital marketing opportunities for savvy content marketers. Mary Meeker’s 2015 Internet Trends report charts the meteoric rise of Internet access and “vertical” viewing (that is, content digested on a vertical or portrait-oriented screen).
Content Marketing, Owned Media Buying ads and producing content are both easy at face value. But if you don’t know your audience, chances are your marketing efforts will fall on deaf ears. According to a new report from AudienceScience, advertisers are realizing that digital marketing success rests on better knowing and targeting their audience.
Content Marketing, Owned Media, Shared Media Consumers are devouring branded video, and the trend shows no sign of stopping. Branded video views hit 2.9 billion in the third quarter of 2014—the highest ever, Visible Measures reports (see graph at right). Moreover, brands claim that online video marketing is effective.
Content Marketing, Owned Media Content mapping allows brands to visualize how content can be targeted to different types of buyers at various stages in the buying cycle. Brands that tailor and target content in this way have found success in increasing conversions—and have even deepened their relationship with customers.
Content Marketing, Earned Media, Owned Media, Paid Media, Shared Media New research from Vibrant Media suggests that consumers are less cynical about branded content than previously assumed. Vibrant reports that in a survey of 1,000 Americans between ages 13 and 64, approximately 33 percent said they trust brand content, while a similar 35 percent reported they trust conten ...