kyla becker

  • Did you know? Google sees JavaScript links you don’t

    Most SEMs are aware by now that Google is parsing JavaScript and processing content within the DOM. We know this not only because Google has flat out told us, but also because it has been tested. We know all of this — and yet, tools which provide backlink data are only seeing classically formatted HTML elements listed within a given page’s source code.

    Search Engine Landin SEO Google- 16 readers -
  • Back to basics: Why you need to stop stressing over backlinks

    Backlinks are important — there’s no argument on that fact. The emphasis that has been placed on backlinks in the past decade, however, has caused SEOs to hyper-focus on something that was never meant to be a marketing strategy. I cannot count the number of times I have had conversations with clients, trying to impress upon them how they hurt their digital marketing efforts ...

    Search Engine Landin SEO- 19 readers -
  • Maggie: the essence of content strategy

    On more than one occasion, I have been asked the question, “What is the value of developing content?” Typically, the person asking the question already has an idea as to the answer, which usually includes some iteration of the concept that “content is king” — meaning that it is what Google prefers, and that it ultimately helps with search performance.

    Marketing Landin Content- 16 readers -