kyla becker

  • Back to basics: Why you need to stop stressing over backlinks

    Backlinks are important — there’s no argument on that fact. The emphasis that has been placed on backlinks in the past decade, however, has caused SEOs to hyper-focus on something that was never meant to be a marketing strategy. I cannot count the number of times I have had conversations with clients, trying to impress upon them how they hurt their digital marketing efforts ...

    Search Engine Landin SEO- 10 readers -
  • Maggie: the essence of content strategy

    On more than one occasion, I have been asked the question, “What is the value of developing content?” Typically, the person asking the question already has an idea as to the answer, which usually includes some iteration of the concept that “content is king” — meaning that it is what Google prefers, and that it ultimately helps with search performance.

    Marketing Landin Content- 7 readers -
  • Video: How to Approach Webmasters for the ‘Link Talk’

    Video: How to Approach Webmasters for the ‘Link Talk’ posted by Kyla Becker | April 23, 2015 | 5 comments Sooner or later during backlink analysis, you’re likely to encounter a link on someone else’s website that goes against Google’s linking best practices. Perhaps the hosting domain contains too many links, or maybe the anchor text is not relevant for the content to which it links.

    RKGBlogin SEO Google How To's- 1 readers -