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What is a brainstorm? Since the inception of the term in 1948, brainstorming has been the most powerful tool for creative problem solving for designers and marketers. The brainstorming process has been adjusted and reworked by many, but the core principles have remained intact. The term brainstorm elicits a vivid image of a storm of ideas in one’s mind, however the term was coi ...
A man goes to into the doctor’s office and says it hurts no matter where he touches his body. The doctor looks at him noting that he doesn’t appear to have any full body trauma. Skeptically, the doctor says “Impossible.” The man says to the doctor, “No. I’m not making this up. It hurts really badly. I must have a disease! I need lots of help.” So the doctor says, “Fine, show me.
I love meetings. Actually, let me clarify. I like creative, strategy-focused meetings like a brainstorm or its emo cousin, the Post-Mortem. What is a post-mortem? To some, it’s an examination of a corpse in order to determine the correct cause of death. To other more well-adjusted individuals (no offense Dana Scully), it’s a discussion (usually at the end of the project) to i ...
Halfway during one of my marketing classes in college, I noticed a small quote on the bottom right-hand side of the whiteboard. It said, “Which raindrop caused the storm?” My teacher never referenced it once during the duration of the course. However, ten weeks later, it all made sense. What is this IMC you speak about? There are a few definitions for Integrated Marketing Commu ...