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From 1995 to 2009 the internet went from being a premium service used by less than one percent of the world to an everyday tool used by more than a quarter of the global population. The way people communicated was forever changed, businesses were transformed, and digital marketing strategy evolved from curious theory to necessary practice.
In the 1990s, years before mobile marketing took off, phones began their rise to prominence as a tool for common personal use. Each year seemed to bring small and lighter models, with little features like “flip” cases, walkie-talkie style calls, and the first text messaging services. To many, it felt like an unimaginable luxury, the quintessential sign of the future as now.
Chances are, if you’ve had any sort of social media account for more than a couple months, than you have at one point or another been the recipient of an unsolicited message. Long lost classmates, ardent admirers, recently deposed kings looking for help with a back transfer—these messages can come in any shape or size from welcome surprise to unintelligible garbage.
The new year is finally here, which means marketers are settling down to evaluate the effectiveness of their efforts in 2015. By examining metrics as well as dusting off the 2015 Q1 marketing plan to see just how far they’ve grown beyond their initial planning, marketers undoubtedly will have many takeaways.