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Content Marketing, Earned Media, Facebook, Media Relations, Other Networks, Owned Media, Paid Media, Shared Media, Social Promotion, Twitter In our industry, most people know how hard it can be to create good content. We want it to be the best it possibly can before we release it to the world. But how do we know for sure that the world is going to see it? Ideally, all we’d ne ...
Content curation can be one of the most tortuous parts of the content strategy creation process. However, it is a key factor in any strategy’s success. It s importance means you have to get it right, but where to start? Unless you’re an experience marketer it can be difficult to pull these processes out of the air.
Facebook Audiences is now well into its second week of existence but how much do you actually know about Facebook’s new development for advertisers? Well, Facebook have dubbed it a “new tool designed to help marketers learn more about their target audiences, including aggregate information about geography, demographics, purchase behaviour and more”.