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More than 75 million users log onto Instagram per day, many of which are Millennials – a target audience marketers are dying to reach. When Instagram announced that it would be opening its’ ad platform to all brands in October 2015, many companies jumped at the chance to connect with this younger demographic on the visual centric platform.
Google Reporting Live From…Your TV? As we know, Google is constantly expanding the scope of its business in all directions. Constant engagement with their users in innovative ways is at the crux of Google’s business model. Whether we are talking search, social, mobile or any other aspect of the Google’s business, this engagement increases the value they can provide to their u ...
Mobile Ad Extensions Replacing Ad Copy If you have been managing PPC campaigns over the last year, you have realized that Google is placing more and more emphasis on their ad extensions. New betas are constantly being developed and most recently, callout extensions have been released for use by all advertisers.
In 2014, digital advertising can have so many meanings to so many different people, companies and agencies. Regardless of what it means to you, it is extremely powerful. I could be a little biased considering I work at SEER, a digital agency, but online marketing may be the most important investment, other than in employees, your business can make.