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Recently, I spoke with a graduate business class about social media marketing and how the MECLABS’ heuristic can be used to optimize social media ads and pages. The MECLABS Institute is MarketingSherpa’s parent company. However, the biggest question coming from the class was around which social media platforms would be the best to invest in.
Have you ever been at a social event and a person, unknown to you, eagerly greets you by name? Recall that creepy feeling you got in that situation. It leaves you thinking — who is this person and how do they know this personal information? Thanks to the Internet, marketers have the ability to collect and use an absurd amount of personal consumer data.