kylie hyer

  • 3 Strategies for Overcoming Banner Blindness

    To be honest, I don’t even see them most of the time. It is as if the top and sides of the webpage I’m looking at are blurred—I know they’re there, but I don’t even notice them. For this, I thank “banner blindness.” Banner blindness is the result of templated or “best practice” page layouts that place banner ads in specific places, such as the very top center of the page or ...

    MarketingSherpa Blog- 7 readers -