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We’ve got news for you, content marketers: video isn’t going anywhere. By 2016, Cisco predicts that online video traffic will account for 55% of total consumer traffic on the internet. In a landscape where YouTube already boasts 1 billion monthly unique visitors, these two stats alone should be enough for serious marketers to consider a content marketing video strategy.
Content marketers are not journalists. However, because of layoffs, economic circumstances, and the opportunity to expand their portfolios, many journalists have become content marketers. With them, they bring their journalism school education, years of experience writing for print and online publications, excellent research and interviewing skills, a code of ethics that info ...
There’s a lot of noise out there about best practices for marketers trying to optimize their marketing strategy. In a crowded marketplace, you can’t always be sure your search results are coming from the experts in the industry who know what they’re talking about. Fortunately, we’ve got you covered.
Image via BigStockPhoto.com Marketing is no longer about talking at the customers. It’s about talking with them, and figuring out which content they’re most interested in seeing. To accomplish this, you can look at analytics, such as subscriber numbers on email newsletters, click-through rates, site visits, Facebook likes, and the amount of comments you receive on a blog post.
Gary Vaynerchuk is a digital marketing legend. In the late 1990s, he launched WineLibrary.com, an e-commerce site that sells wine made around the world to customers. Following the success of the site, which is now worth $45 million, he started Wine Library TV, a collection of short videos that features Vaynerchuk tasting and commenting on wines.