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Watching this year’s NFL preseason football games, I’m surprised by the many similarities between football and small business marketing. I know it seems like such a crazy comparison but they’re closer than you might think! Coaches are thinking long-term, designing plays to get their team through the season and on to the Super Bowl.
For many small businesses, their best source of new business comes from their existing customer base. People have always preferred to do business with those that they know, like and trust. Because people are already subscribing to your mailing list, you’ve won half the battle. The next step to continue engagement with your subscribers lies in your plan for communication.