lana cooper

  • Why Understanding Stakeholders Will Make or Break Your Web Analytics

    Far too many organizations take the Ron Popeil approach to Analytics: “Set it and forget it!” That approach may work in the kitchen, but when it comes to making informed decisions for your business based on concrete data… it won’t fly. In reality, analytics is more than just adding code to your site and instantly gaining insights – it’s about understanding the business’ inte ...

    SEER Interactive- 19 readers -