lana cooper

  • Why Understanding Stakeholders Will Make or Break Your Web Analytics

    Far too many organizations take the Ron Popeil approach to Analytics: “Set it and forget it!” That approach may work in the kitchen, but when it comes to making informed decisions for your business based on concrete data… it won’t fly. In reality, analytics is more than just adding code to your site and instantly gaining insights – it’s about understanding the business’ inte ...

    SEER Interactive- 19 readers -
  • Why Silos Will Kill Your Marketing in 5 Years

    76% of digital marketers believe that marketing has changed more in the past two years than it has in the last five decades. (Source: Quartz) Once upon a time — maybe three-to-five years ago — it was easy just to focus on building links. It was as simple as plunking your brand’s URL into a directory and watching the keyword rankings come in.

    SEER Interactive- 11 readers -
  • 4 Lessons Digital Marketers Can Learn from WWE

    Some call it “professional wrestling.” Others call it “sports entertainment.” No matter what you call it, it’s left an indelible imprint on popular culture. Famous faces like The Rock, Stone Cold Steve Austin, Ric Flair, Roddy Piper (R.I.P.), and John Cena became household names thanks to the generation-transcending reach of professional wrestling.

    SEER Interactivein SEO- 38 readers -
  • EVENT RECAP: Pioneers of Company Culture

    If you weren’t able to make it out to our latest event, Pioneers of Company Culture, you missed a great time and several informative interviews that featured some of the brightest minds in the industry sharing their thoughts on what it means to create a company culture with both heart and the ability to help clients and employees thrive and grow.

    SEER Interactive- 21 readers -
  • Aligning Your Blog With Business Goals

    If you’re not blogging, you’re not branding. Whether you own a small mom-and-pop business or are part of a large Fortune 500 entity, your business’s blog is a great way to establish who you are to your customers (and potential customers). Your blog can not only be a valuable tool in your marketing and branding arsenal, but a vehicle to drive you towards your business goals.

    SEER Interactive- 6 readers -