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Raven’s Report Builder opens up an entire world of possibilities when it comes to reporting. Most people use reports as a recurring status update on active marketing campaigns, but reports can be used for so much more than that. For example, what if your goal were to acquire new business? Try creating a prospect report using Report Builder.
To clients, marketing can seem like a magic trick. You take money and turn it into more money. Regularly reporting on your work is how you demystify that magic. It shows the value of your work. Plus, revealing how your magic tricks work can keep the conversation with clients going, which can lead to more work.