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When we think of influencers, we generally think of people with huge followings on their blog or social media platforms. There is more to influence than just audience numbers though, which is good news for the majority of us! Different influence types means there are different ways to monetise your influence as well.
A common question from new bloggers is “How big do I have to be before I can start working with brands?” It’s a question that reveals how often emphasis is put on audience size when it comes to marketing spend in the influencer space. There are definitely ways you can change this emphasis to work for, rather than against you.
One way to monetise your blog is through working with brand partners. This could be anything from sponsored content and affiliate promotions through to ongoing ambassadorships or sponsorships. In any case, there are a number of factors I consider when it comes to determining if a blogger is “influential” and can be successful in securing an opportunity with a brand.
So apparently the (Facebook blue) sky fell and then picked itself back up again, but not before everyone went completely bananas over yet another policy update. It doesn’t really matter what the policy update is this time (although we’ll get to that, and key lessons, soon). The more interesting thing to ponder is why does everyone go bananas? It’s because anyone with an inves ...