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Setting out by yourself to start a business can be an exciting and also scary time. Whatever your reason for needing to go solo and make it on your own, what follows is usually a messy experiment of failures and successes than eventually (hopefully) becomes a business you can be proud of, or the makings of an entrepreneur who’s not afraid to give anything a go.
Welcome to the next post in our series on monetising your influence type. Last time we looked at Platform-Specific Superstars – a small percentage of all influencers. This time we’re going to take a look at the other end of the spectrum. Most of us fit into the category of “micro-influencer”, and it can be an exciting place to be! Who are Micro-influencers? Call them what you ...
When we think of influencers, we generally think of people with huge followings on their blog or social media platforms. There is more to influence than just audience numbers though, which is good news for the majority of us! Different influence types means there are different ways to monetise your influence as well.
A common question from new bloggers is “How big do I have to be before I can start working with brands?” It’s a question that reveals how often emphasis is put on audience size when it comes to marketing spend in the influencer space. There are definitely ways you can change this emphasis to work for, rather than against you.
One way to monetise your blog is through working with brand partners. This could be anything from sponsored content and affiliate promotions through to ongoing ambassadorships or sponsorships. In any case, there are a number of factors I consider when it comes to determining if a blogger is “influential” and can be successful in securing an opportunity with a brand.
So apparently the (Facebook blue) sky fell and then picked itself back up again, but not before everyone went completely bananas over yet another policy update. It doesn’t really matter what the policy update is this time (although we’ll get to that, and key lessons, soon). The more interesting thing to ponder is why does everyone go bananas? It’s because anyone with an inves ...