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To emoji or not to emoji? That is the question — especially when it comes to email blast subject lines. Do emojis increase open rates? Do they ultimately increase quality open rate and, in turn, lead conversions? Many have tested it out in the past couple of years and found that the answer is, for the most part, yes.
Ebooks are extremely valuable and effective tools for marketers – especially B2B marketers. They position your brand as a thought leader and allow audiences to engage with your products and offerings through different lenses. They’re also useful transactional tools that can be used to collect quality leads to market to at a later date.