Larry Alton

  • 6 Social Media Tactics for Nonprofits

    It’s more important than ever for businesses to partner with nonprofit organizations—not just to look good, but to make a difference in the world. These partnerships can experience major benefits from a well-planned social media strategy. According to Nora Ganim Barnes, who co-authored a study from the Dartmouth Center for Marketing Research, “an astounding 97 percent of nonp ...

    Larry Alton/ Simply Measuredin Social- 19 readers -
  • How to Design Dashboards That Make Sense

    Over the past decade, there’s been a swift surge in the volume of data businesses have available at their disposal – specifically when it comes to website analytics and SEO. While this is good news, the fact remains that raw data without any ability to synthesize and interpret is quite useless. As a result, analytics dashboards have emerged from the shadows to allow for intui ...

    Larry Alton/ Search Engine People Blogin SEO How To's- 25 readers -
  • The 6 A/B Testing Mistakes That Stifle Conversions

    Everyone wants to talk about A/B testing. It’s been around for years, but the average business is just now stumbling on tools and technologies that make it easy to execute. That being said, there’s a fair amount of misinformation circulating, and it’s leading to poor results. Avoid these six mistakes when you are A/B testing across your digital marketing programs. 1.

    Larry Alton/ Simply Measured- 23 readers -
  • 3 Ways to Improve Your Facebook Ads

    Want to improve your Facebook ad results? Looking for more cost-effective ways to reach your target audience with Facebook? In this article, you’ll discover three tools and techniques for improving your Facebook ads. by Larry Alton on Social Media Examiner. #1: Collect Demographic Data to Inform Your Targeting Some businesses think their target market is a broad group of ...

    Larry Alton/ Social Media Examinerin Social Facebook- 19 readers -
  • Creativity Vs Constancy: Should You Redesign Your Website?

    Owned Media, Uncategorized Companies pursue website redesigns for many reasons – maybe you’re trying to get on trend for the new year, maybe you’re changing hosting platforms, or maybe you just have this gut feeling about a new idea that you need to chase down. Whatever the reason, though, too many redesigns create more problems than they solve, driving customers away.

    Larry Alton/ Relevance- 28 readers -
  • These Major Accuracy Problems Are Affecting Your Marketing Reporting

    Marketers thrive on data; without it, we’re glorified guessers. It’s easy to say that you think a certain strategy or campaign would be effective, but if the numbers aren’t there to back you up, your belief is meaningless. That’s why we’ve seen an explosion in the popularity of different marketing analytics platforms and dashboards designed to track and analyze different marke ...

    Larry Alton/ Simply Measuredin Social- 25 readers -
  • 7 Ways to Build Initial Visibility for Your Online Blog or Business

    In a perfect world, if you had a good idea or product, people would be able to find it with ease, and they’d flock to you without anything standing in the way. Unfortunately, this isn’t how the world works; even if you have an amazing idea, you might not be able to connect with an initial audience for it without some help.

    Larry Alton/ Relevancein Social- 31 readers -
  • 7 Ways to Build Initial Visibility for Your Online Blog or Business

    In a perfect world, if you had a good idea or product, people would be able to find it with ease, and they’d flock to you without anything standing in the way. Unfortunately, this isn’t how the world works; even if you have an amazing idea, you might not be able to connect with an initial audience for it without some help.

    Larry Alton/ Relevancein Social- 19 readers -
  • The Marketing Value of Publishing Niche Content

    When it comes to content marketing, there are a couple of different strategic directions you can pursue. You can choose to publish a bunch of general content and attract a large volume of low-returning traffic, or you can publish very specific content and appeal to a lower volume of higher-returning traffic.

    Larry Alton/ Relevancein Content- 20 readers -
  • Reviews or Comparisons: Choosing The Right Content Approach

    Two of the most popular ways to present products are review posts that focus on the details of a single product and side-by-side comparisons that allow buyers to look at competing options. But while both of these strategies have strengths, which one has the best overall sales advantage? The answer likely has more to do with the products than the presentation strategies themselves.

    Larry Alton/ Relevance- 22 readers -
  • 3 Marketing Tactics to Drive Traffic to Your Landing Page

    As you probably know, a landing page is an excellent tool for improving rankings and solidifying brand identification. However, landing pages are only effective if they’re able to attract traffic in the first place. This is a difficult trick to master, but mid-size businesses looking to jump to the corporate level must tackle this facet of digital marketing.

    Larry Alton/ Relevancein Social- 34 readers -
  • 6 Secondary Factors That Influence Content Campaign Success

    You already know the basics of content marketing; produce high-quality pieces of content that people want to read and promote them, attracting more people to your brand and increasing the loyalty of fans you’ve already attracted. Because of this, even newcomers to the strategy are aware of some of the most important best practices for a campaign, including identifying the right ...

    Larry Alton/ Relevancein Content- 23 readers -
  • 4 Marketing Minded Strategies for Handling Negative Feedback

    It happens to all of us – an unhappy customer’s words catch your attention on social media or through a survey. They’re displeased with your product, your service, or both, and you aren’t sure how to respond. Whether you agree or disagree, however, you need to do something. In this age, an unhappy customer left untended only breeds more discontent.

    Larry Alton/ Relevance- 25 readers -
  • 4 Online Marketing Tools Landlords Can Use to Fill Vacancies

    When your properties are vacant, you’re losing money. It’s the most common challenge many landlords face, particularly in regions where the housing market isn’t strong. You want to fill your properties, and fast. But being able to do that in this age requires a level of online marketing savvy that many landlords don’t have.

    Larry Alton/ Relevance- 26 readers -
  • 8 Things You Should Be Doing on Your Blog…But Probably Aren’t

    Published 1 min ago 52 We’re sure you’ve heard that a company blog is the best way to boost your search rankings and conversion rates. But if the results aren’t turning out how you planned, there might be something wrong with your approach. Read on to discover some essentials that may be missing from your blog. 1.

    Larry Alton/ Relevancein Social- 23 readers -
  • Facebook: The Key to an Effective Social Strategy

    Every social media strategy is different. Following a mold or completely copying your competition’s plan won’t do you any good. You must develop a strategy that’s reflective of your brand’s voice and appropriately targets your audience. With that being said, there is one piece that must be present in every small business social media strategy: Facebook.

    Larry Alton/ ReveNewsin Social- 9 readers -
  • 5 Ways To Use SEO To Concentrate On a Niche Audience

    There’s a lot of information out there about SEO. A lot of it is dated. A lot of it is incorrect. And a lot of it deals with general SEO for general purposes. But especially if you’re a company that’s trying to interact with a very specific audience, there are tips and tricks further into the trade that can help you get the most out of your search engine optimization efforts.

    Larry Alton/ ReveNewsin Affiliate SEO- 15 readers -
  • How to Write a Great Product Review for Your Blog

    Published 1 min ago 41 Product reviews are a great venue for marketers to get the word out. Bloggers everywhere write them, but the problem is that not all bloggers write good ones. Often, marketers will use the review format to try to manipulate buyers. Some independent reviewers only post negative opinions, while others simply don’t review the item with the appropria ...

    Larry Alton/ Relevancein How To's- 16 readers -