Larry Alton

  • Psychometrics in Marketing (And How to Use It)

    1024512 Data is king—but are you collecting the right kind of data? While most companies focus on standard demographic information, bounce rates, and conversions, a deeper understanding of your customer’s psychological motivations can help you build compelling content and make more sales. That’s where psychometrics comes in.

    Larry Alton/ Simply Measuredin How To's- 15 readers -
  • Do Customers Understand Your Brand? 7 Ways to Make Sure of that

    Earned Media, Search Engine Marketing What is your brand like? Why does it exist? You might intuitively grasp these dimensions of your business, but if forced to articulate them, you may struggle. This is because brand characteristics are often subjective and almost ethereal in nature. Accordingly, these qualities may elude your target audience—the very customers your bran ...

    Larry Alton/ Relevance- 19 readers -
  • How to Create a Social Media Policy for Your Employees

    Want to help your employees better engage on social media? Wondering how a social media policy can help? A social media policy gives your employees guidelines for interacting with customers and protecting their personal safety, as well as your business’s reputation. In this article, you’ll discover three tips for creating a social media policy for your employees.

    Larry Alton/ Social Media Examinerin Social- 21 readers -
  • 5 Psychological Principles to Improve Your Conversion Strategy

    When it comes to conversions, your goal is a behavior. You can’t force or buy behavior (at least, not without violating some basic principles of marketing), but you sure can influence it. In order to be successful in your conversion optimization strategy, you need to be able and willing to get inside the mind of your user and guide them to convert. This isn’t an easy process.

    Larry Alton/ Relevance- 18 readers -
  • 6 Social Media Tactics for Nonprofits

    It’s more important than ever for businesses to partner with nonprofit organizations—not just to look good, but to make a difference in the world. These partnerships can experience major benefits from a well-planned social media strategy. According to Nora Ganim Barnes, who co-authored a study from the Dartmouth Center for Marketing Research, “an astounding 97 percent of nonp ...

    Larry Alton/ Simply Measuredin Social- 23 readers -
  • How to Design Dashboards That Make Sense

    Over the past decade, there’s been a swift surge in the volume of data businesses have available at their disposal – specifically when it comes to website analytics and SEO. While this is good news, the fact remains that raw data without any ability to synthesize and interpret is quite useless. As a result, analytics dashboards have emerged from the shadows to allow for intui ...

    Larry Alton/ Search Engine People Blogin SEO How To's- 26 readers -
  • The 6 A/B Testing Mistakes That Stifle Conversions

    Everyone wants to talk about A/B testing. It’s been around for years, but the average business is just now stumbling on tools and technologies that make it easy to execute. That being said, there’s a fair amount of misinformation circulating, and it’s leading to poor results. Avoid these six mistakes when you are A/B testing across your digital marketing programs. 1.

    Larry Alton/ Simply Measured- 30 readers -
  • 3 Ways to Improve Your Facebook Ads

    Want to improve your Facebook ad results? Looking for more cost-effective ways to reach your target audience with Facebook? In this article, you’ll discover three tools and techniques for improving your Facebook ads. by Larry Alton on Social Media Examiner. #1: Collect Demographic Data to Inform Your Targeting Some businesses think their target market is a broad group of ...

    Larry Alton/ Social Media Examinerin Social Facebook- 21 readers -
  • Creativity Vs Constancy: Should You Redesign Your Website?

    Owned Media, Uncategorized Companies pursue website redesigns for many reasons – maybe you’re trying to get on trend for the new year, maybe you’re changing hosting platforms, or maybe you just have this gut feeling about a new idea that you need to chase down. Whatever the reason, though, too many redesigns create more problems than they solve, driving customers away.

    Larry Alton/ Relevance- 35 readers -
  • These Major Accuracy Problems Are Affecting Your Marketing Reporting

    Marketers thrive on data; without it, we’re glorified guessers. It’s easy to say that you think a certain strategy or campaign would be effective, but if the numbers aren’t there to back you up, your belief is meaningless. That’s why we’ve seen an explosion in the popularity of different marketing analytics platforms and dashboards designed to track and analyze different marke ...

    Larry Alton/ Simply Measuredin Social- 27 readers -
  • 7 Ways to Build Initial Visibility for Your Online Blog or Business

    In a perfect world, if you had a good idea or product, people would be able to find it with ease, and they’d flock to you without anything standing in the way. Unfortunately, this isn’t how the world works; even if you have an amazing idea, you might not be able to connect with an initial audience for it without some help.

    Larry Alton/ Relevancein Social- 33 readers -
  • 7 Ways to Build Initial Visibility for Your Online Blog or Business

    In a perfect world, if you had a good idea or product, people would be able to find it with ease, and they’d flock to you without anything standing in the way. Unfortunately, this isn’t how the world works; even if you have an amazing idea, you might not be able to connect with an initial audience for it without some help.

    Larry Alton/ Relevancein Social- 21 readers -
  • The Marketing Value of Publishing Niche Content

    When it comes to content marketing, there are a couple of different strategic directions you can pursue. You can choose to publish a bunch of general content and attract a large volume of low-returning traffic, or you can publish very specific content and appeal to a lower volume of higher-returning traffic.

    Larry Alton/ Relevancein Content- 23 readers -
  • Reviews or Comparisons: Choosing The Right Content Approach

    Two of the most popular ways to present products are review posts that focus on the details of a single product and side-by-side comparisons that allow buyers to look at competing options. But while both of these strategies have strengths, which one has the best overall sales advantage? The answer likely has more to do with the products than the presentation strategies themselves.

    Larry Alton/ Relevance- 26 readers -
  • 3 Marketing Tactics to Drive Traffic to Your Landing Page

    As you probably know, a landing page is an excellent tool for improving rankings and solidifying brand identification. However, landing pages are only effective if they’re able to attract traffic in the first place. This is a difficult trick to master, but mid-size businesses looking to jump to the corporate level must tackle this facet of digital marketing.

    Larry Alton/ Relevancein Social- 44 readers -