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Use Hello Bar and OptinMonster To Collect Email Addresses To leverage the power of email marketing, you first need an email address capture strategy. Take your cue from social media. They use email keep you returning to their platforms with mailings notifying you of recent developments. Content Marketing Institute’s Joe Pulizzi focuses on the growth of his email list as an ...
How to Build Your Small Business Website Regardless of your small business marketing goals (brand building, establishing thought leadership, lead generation, product sales or distributing content,) choosing the right small business web hosting and software is critical for your business. For most SMBs and solopreneurs, self-hosting is the best option.
Four Ways to Website In an influential May, 1960 New Yorker article, Do You Belong in Journalism? Abbott Joseph Liebling pointed out: “Freedom of the press is guaranteed only to those who own one.” Today the Internet enables anyone to be a publisher, extending freedom of the press in ways that we’re still coming to grips with.
Secure and Protect Your Brand’s Intellectual Property What’s in a name? For marketers the answer is a lot especially when it comes to domain names. Your name is at the core of your brand identity. It’s what makes your product or firm stand out in your target customer’s mind. Over time your brand increases your business’s value through its personality, stories and consistency.