Larry Kim

  • 6 SEO Experiments That Will Blow Your Mind

    In SEO, there’s no shortage of theory and best practices. But experimentation is what really keeps this great industry moving forward. All of today’s best practices came as a result of past experiments – both failures and successes. Everything we do in SEO is an opportunity to learn and improve. That’s why I love doing experiments.

    Larry Kim/ WordStream- 3 readers -
  • 3 Crazy-Effective Ideas to Unlock the Full Power of RLSA

    If you listen to the search networks, there are only three ways to use search remarketing: Customize ad text. Adjust bids. Broaden keywords. Nope! Remarketing lists for search ads, or RLSA, have been around since July 2012. If, after all this time, you're still only using RLSA to adjust your bids, keywords, and text ads, then you aren't realizing the full potential of RLSA.

    Larry Kim/ WordStream- 8 readers -
  • 11 Ways to Hack the LinkedIn Pulse Algorithm

    Why do you blog? You want your content to be discovered and read by as many people as possible, right? But often your reach is limited. You're limited by the size of your existing audience. Every day, people are bombarded with more content than they will ever have time to read. Most people are both incredibly busy and have the attention span of a goldfish (guilty on both counts!).

    Larry Kim/ WordStreamin Social- 10 readers -
  • 11 ways to raise your SEO click-through rate (infographic)

    It’s easy to overlook your organic click-through rates on Google. After all, you’ve probably been lulled into believing over most of your marketing life that they’re not as important as other SEO metrics, such as inbound links. However, there are a lot of really great reasons you should work on improving your organic CTRs, not the least of which is its impact on your rankings.

    Larry Kim/ Search Engine Watchin SEO- 12 readers -
  • 11 Battle-Tested Ways to Raise Your SEO Click-Through Rate [Infographic]

    It’s easy to overlook your organic click-through rates on Google. After all, you’ve probably been lulled into believing over most of your marketing life that they’re not as important as other SEO metrics, such as inbound links. However, there are a lot of really great reasons you should work on improving your organic CTRs, not the least of which is its impact on your rankings.

    Larry Kim/ WordStreamin SEO- 10 readers -
  • Six social media advertising ideas to make you look like a big deal

    Perception is everything. In the business world, people are naturally attracted to the biggest names, whether you call them influencers, experts, or [insert industry here] rock stars. But what if you aren’t a big name yet? What if you’re just starting out and looking to make a name for yourself? How can you get on the radar of people you want to do business with in the future? ...

    Larry Kim/ Search Engine Watchin Social- 16 readers -
  • 6 Crazy Social Media Ad Ideas to Make You Look Like A Big Deal

    Perception is everything. In the business world, people are naturally attracted to the biggest names, whether you call them influencers, experts, or [insert industry here] rock stars. But what if you aren't a big name yet? What if you're just starting out and looking to make a name for yourself? How can you get on the radar of people you want to do business with in the future? ...

    Larry Kim/ WordStream- 11 readers -
  • 5 Surprising Benefits of a Super-High CTR

    All of my regular readers know that I have a completely normal and healthy obsession with unicorns. I am the Original Unicornaholic. You should be obsessed with unicorns, too! Too many marketers settle for boring donkeys when there are magical unicorns just waiting to be discovered. Unicorns that will save you money and make you money! But unicorns aren't my only obsession.

    Larry Kim/ WordStreamin Paid Search EMail- 8 readers -