Larry Kim

  • 4 Super-Effective Content Syndication Strategies for Bloggers

    Syndicated content sometimes gets a really bad rap in our industry. Well, I've got a confession to make. You should, too – and here's why. What Is Content Syndication? First, a quick definition: Content syndication is a method of republishing content on other sites in order to reach a broader audience.

    Larry Kim/ WordStreamin Content- 13 readers -
  • How to Tell If Your PPC Service Provider Is a Huge Rip-off

    If you’re a small business that needs help with your paid media, there are many, many companies out there that are ready to help. Some are agencies, some are software providers, and others are bundled solutions that may address a wide range of your marketing/advertising needs. In this sea of partners, there are a few questionable business practices that I want you to be on the look-out for.

    Larry Kim/ WordStreamin Paid Search How To's- 19 readers -
  • Attention Search Marketers: ALL Keywords Are Branded Keywords!

    Look, I get it. For the longest time, PPC marketers and SEOs alike have been segmenting brand campaigns and content (those with trademarks and company names) from more generic search terms. After all, branded keywords tend to be “unicorns” — in PPC, these are keywords which generate ridiculously high CTRs (click-through rates of 40, 50 or 60 percent) and Quality Scores (9 or 1 ...

    Larry Kim/ WordStreamin Paid Search SEO- 10 readers -
  • Does dwell time really matter for SEO?

    What’s the real impact of machine learning on SEO? This has been one of the biggest debates within SEO over the last year. Please note, this article was originally published on the Wordstream blog; it is reprinted with permission. I won’t lie: I’ve become a bit obsessed with machine learning. My theory is that RankBrain and/or other machine learning elements within Google’s c ...

    Larry Kim/ Search Engine Watchin SEO- 15 readers -
  • Does Dwell Time Really Matter for SEO? [Data]

    What's the real impact of machine learning on SEO? This has been one of the biggest debates within SEO over the last year. I won't lie: I've become a bit obsessed with machine learning. My theory is that RankBrain and/or other machine learning elements within Google's core algorithm are increasingly rewarding pages with high user engagement.

    Larry Kim/ WordStreamin SEO- 14 readers -
  • Nine crazy predictions for SEO in 2017

    It’s January, which means you’ve probably read about 200 expert predictions on the future of SEO in 2017 by now. But if you stick with me, I promise this post won’t be like any of the other SEO predictions posts you’ve seen so far. When it comes to making SEO predictions, a lot of experts take the safe route. We all know mobile SEO is going to be increasingly important.

    Larry Kim/ Search Engine Watchin SEO- 22 readers -
  • 9 Crazy Predictions for SEO in 2017

    It's January, which means you've probably read about 200 expert predictions on the future of SEO in 2017 by now. But if you stick with me, I promise this post won't be like any of the other SEO predictions posts you've seen so far. You know... When it comes to making SEO predictions, a lot of experts take the safe route. We all know mobile SEO is going to be increasingly important.

    Larry Kim/ WordStreamin SEO- 18 readers -
  • The 21 Best PPC Marketing Articles of the Year

    It's the end of the year as we know it, and we're feeling fine. Why? Because this year we read – and fell in love with – some truly amazing articles about all things PPC. In fact, what you're about to read are my picks for the 21 best PPC marketing articles that were published around the web in 2016. These articles are the unicorns that managed to stand out from a sea of donkey articles.

    Larry Kim/ WordStreamin Social Paid Search SEO- 25 readers -
  • The 13 Best SEO Posts of the Year

    When I'm not busy at WordStream, talking about magical unicorns on social media, speaking at industry events, or writing, I'm reading. I want to stay up to date on everything SEO, which means I devote hundreds of hours to reading every year. As another year comes to a close, I want to share my top picks for the best, must-read articles of the year.

    Larry Kim/ WordStreamin SEO- 32 readers -
  • The 10 Best & Biggest New PPC Features of the Year

    Another crazy year is almost behind us. The year 2016 will be remembered for some huge and unexpected changes, some awesome new PPC features, and welcome changes to both the Google AdWords and Bing Ads platforms. But some new PPC features stuck out more than the rest this year. This article will separate the unicorns from the donkeys! Here are my picks for the top 10 new ...

    Larry Kim/ Search Engine Watchin Paid Search- 19 readers -