Larry Kim

  • 7 Traits That REALLY Define High-Quality Content

    Most of your content is DOA: Dead on Arrival (or maybe Donkey on Arrival). Individuals, businesses, and brands are producing a ridiculously enormous amount of content every minute. That means your content is getting lost in the noise. But wait. Every marketing expert ever agrees that the secret to content marketing success is creating quality content.

    Larry Kim/ WordStreamin Paid Search Content- 35 readers -
  • Why Brand Advertising Drives More Conversions than You Think

    Search marketing is so awesome because it's efficient – the ROI is measurable and tangible. Those big brand advertisers – the ones spending millions to advertise on TV, radio, and billboards – what do they know? What a waste of money, right? Well, if those formats are so useless, why are the big companies pouring so much money into these ads every year? What do they know that ...

    Larry Kim/ WordStreamin Paid Search SEO- 23 readers -
  • Has machine learning created a new model for SEO ranking?

    The way Google ranks pages in its search results today is much different from the way it ranked them two years ago. Why? In early 2015, Google began its slow rollout of RankBrain, a machine-learning artificial intelligence system that helps process search results as part of Google’s ranking algorithm. As of June 2016, RankBrain is being used for all Google queries.

    Larry Kim/ Search Engine Landin SEO Google- 26 readers -
  • 4 Super-Effective Content Syndication Strategies for Bloggers

    Syndicated content sometimes gets a really bad rap in our industry. Well, I've got a confession to make. You should, too – and here's why. What Is Content Syndication? First, a quick definition: Content syndication is a method of republishing content on other sites in order to reach a broader audience.

    Larry Kim/ WordStreamin Content- 28 readers -
  • How to Tell If Your PPC Service Provider Is a Huge Rip-off

    If you’re a small business that needs help with your paid media, there are many, many companies out there that are ready to help. Some are agencies, some are software providers, and others are bundled solutions that may address a wide range of your marketing/advertising needs. In this sea of partners, there are a few questionable business practices that I want you to be on the look-out for.

    Larry Kim/ WordStreamin Paid Search How To's- 27 readers -
  • Attention Search Marketers: ALL Keywords Are Branded Keywords!

    Look, I get it. For the longest time, PPC marketers and SEOs alike have been segmenting brand campaigns and content (those with trademarks and company names) from more generic search terms. After all, branded keywords tend to be “unicorns” — in PPC, these are keywords which generate ridiculously high CTRs (click-through rates of 40, 50 or 60 percent) and Quality Scores (9 or 1 ...

    Larry Kim/ WordStreamin Paid Search SEO- 14 readers -
  • Does dwell time really matter for SEO?

    What’s the real impact of machine learning on SEO? This has been one of the biggest debates within SEO over the last year. Please note, this article was originally published on the Wordstream blog; it is reprinted with permission. I won’t lie: I’ve become a bit obsessed with machine learning. My theory is that RankBrain and/or other machine learning elements within Google’s c ...

    Larry Kim/ Search Engine Watchin SEO- 29 readers -