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Content Marketing, Executive's Corner, Owned Media Published 2 hours ago | By: Larry Levy Content marketing: We know it’s all the rage, and that marketing departments B2B and B2C alike are pouring ever increasing time and money into their efforts. But what exactly are firms attempting to accomplish when they say they’re “doing content marketing”? A recent Contently survey ...
Content Marketing, Executive's Corner, Owned Media Published 5 mins ago | By: Larry Levy Are we entering a new era of content marketing? The question may seem absurd at first thought – after all, “content marketing” is the buzzword du jour; how can it already be time for a third era of something so new? But the truth is, content marketing isn’t new; as long as there has been marketing ther.