Larry Marine

  • Deal With the Big Rocks First

    Website optimization methods focus on incrementally optimizing a site to increase conversion rates. These methods may only generate lifts of tenths of a percent, but, to many websites, that’s still tens of thousands of dollars, so these methods should be an integral part of any website development effort.

    Larry Marine/ Search Engine Watch- 3 readers -
  • Better, Faster, Cheaper…Pick 2

    I can’t remember how many times I’ve lost a bid because a new client – one that I have not worked with before – chose the cheaper bid. I also can’t count how many times those same clients came back to me, later, to fix the mess the cheaper option produced. When a client settles on the cheaper option, it usually means that they lack the requisite knowledge to accurately compar ...

    Larry Marine/ Search Engine Watchin SEO- 6 readers -