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Most search marketing efforts are focused on merely getting users TO a site, but fail to leverage user behaviors to help KEEP them on a site. And most site managers don’t understand the relationship between search and cart abandonment. While site managers often lament the high percentage of abandoned carts on their sites, most managers fail to understand WHY so many carts go abandoned.
Website optimization methods focus on incrementally optimizing a site to increase conversion rates. These methods may only generate lifts of tenths of a percent, but, to many websites, that’s still tens of thousands of dollars, so these methods should be an integral part of any website development effort.
I can’t remember how many times I’ve lost a bid because a new client – one that I have not worked with before – chose the cheaper bid. I also can’t count how many times those same clients came back to me, later, to fix the mess the cheaper option produced. When a client settles on the cheaper option, it usually means that they lack the requisite knowledge to accurately compar ...
With the flood of ill-trained people claiming to be user experience (UX) designers, how do you know if ...
Too much emphasis is placed on web analytics to determine what changes to make to improve a websit ...