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You’ve probably noticed a massive shift in the online world from text-based content to visual content. There’s no denying the power that visuals have on the Internet, as well as in our everyday lives. YouTube and Instagram dominate the visual landscape, with YouTube the 3rd most visited site on the web and Instagram boasting about 80 million photos shared everyday.
Infographics are used heavily in just about every niche now, and vary from deadly boring to downright amazing. But what makes the difference between the two? It all boils down to this: infographics go viral because they catch the attention of the audience they are intended for. If the person or organization creating the infographic doesn’t know their audience and doesn’t kno ...