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By now we all know that visuals are one of the most effective types of content when it comes to attracting your audience. While blogging and written content drive traffic and establish authority, it’s more important than ever to catch your audience’s eye. The visuals in your content inform the first impression your audience has of your business, product, service, or message – s ...
Apparently, 2017 will be the biggest year for video marketing yet. In fact, video is expected to take up over 70% of all internet traffic by the end of the year, with video consumption increasing more than 100% from 2016. But with these numbers comes a big change. We are now seeing a shift from pre-recorded video (of the kind seen on YouTube) to live, raw video feeds.
Did you know that infographic creation increases by one percent every day? That means small business owners and entrepreneurs just like you are creating awesome images that incorporate data, interesting facts, and their own brand to promote their products or services. If you’ve seen a great infographic recently, you might be wondering how you can use them in your own marketing.
Day in the Life of an Internet Marketer Latasha Doyle January 28, 2017 If you’ve ever heard someone call themselves an “internet marketer,” you might have wondered what exactly that entailed. At easel.ly we took the liberty of creating an infographic of a typical day in the life of a marketer.
Data visualization, or presenting data sets in a visually-appealing way, is becoming quite the rage in today’s data-driven world. Data is collected (and stored) at ever-increasing speeds and data scientists, the people who interpret and turn information into action, are in higher demand than ever before.
You’ve probably noticed a massive shift in the online world from text-based content to visual content. There’s no denying the power that visuals have on the Internet, as well as in our everyday lives. YouTube and Instagram dominate the visual landscape, with YouTube the 3rd most visited site on the web and Instagram boasting about 80 million photos shared everyday.
Infographics are used heavily in just about every niche now, and vary from deadly boring to downright amazing. But what makes the difference between the two? It all boils down to this: infographics go viral because they catch the attention of the audience they are intended for. If the person or organization creating the infographic doesn’t know their audience and doesn’t kno ...