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As web designers, the team at Brandca constantly adopts new tactics to improve user experience while making our customer's brands shine at the same time. We've designed sites on several platforms, including HTML5, WordPress, Magento and many others. Last fall, we were awarded the HubSpot Design Certification to build websites on HubSpot's Content Optimization System (COS.
By now, you have probably heard about Google's latest search algorithm update that has been dubbed "Mobilegeddon." And with good reason. According to Google, Mobilegeddon “will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are o ...
Inbound marketing is a marketing strategy that has quickly grown in popularity due to its cost effectiveness, making it a particularly popular marketing strategy for small to mid-sized businesses. While there are numerous strategies involved in inbound marketing, it all revolves around your website.
Too often, website developers get some initial input from their clients and then go away to design and develop the website. This results in two possible outcomes. In the first outcome, the designer gets it right and the client is happy. Everything's good. More often, the client isn't happy and either asks for major revisions or accepts the website and walks away unhappy.
It's easy to get lost in metrics and analytics when crafting a social media strategy. How many conversions? How many fans? What is my reach? Of course numbers are important, but they can never tell the whole picture. If you are serious about improving your social media marketing campaign you have to be willing to look at more than numbers.