laura collins

  • Finally getting (Linked)In on the retargeting action

    Since its launch in 2003, LinkedIn has completely revolutionized professional networking. I often wonder how recruiters, in particular, ever survived without it. Besides offering the chance to connect with your colleagues and wider network, it provided a new array of choices for anyone looking for a job, a new employee or relevant content.

    Marketing Landin Social Retargeting- 19 readers -
  • Is Snapchat’s bubble about to burst?

    Unless you’ve been living in a cave for the last six years, you’ll be well aware of Snapchat’s meteoric growth. Founded in 2011 by three students at Stanford University, in less than a decade it’s reached 161 million daily active users (DAUs) and become part of popular culture — a part that many young people couldn’t bear to live without.

    Marketing Landin Social- 18 readers -
  • Improving the social shopping experience: Facebook Shoppable Feed ads

    Facebook has been developing its ad offerings for years, and while paid social will always sit firmly at the top of the funnel, the social media giant is particularly focused on ad formats that will encourage users to slide straight down to the bottom and make a purchase. Back in 2015, Facebook released Dynamic Product Ads, which enabled advertisers to serve users ads that w ...

    Marketing Landin Social Facebook- 25 readers -
  • Should you hitch your campaigns onto the sporting bandwagon?

    For any of you out there who aren’t sports fans, this probably isn’t shaping up to be the best summer of your life. Between Euro 2016, Wimbledon and the Olympics, we’ve been bombarded with reminders that our weekly half-hour at the gym probably isn’t cutting it. But, whether you love them or hate them, there’s no denying that events like these bring people together on an int ...

    Search Engine Landin Affiliate SEO- 12 readers -
  • Expanded Text Ads: Are they living up to the hype?

    Just as the numbers 4-4-2 will be immediately familiar to any soccer fan, 25-35-35 is a combination few people who’ve ever worked in PPC could easily forget. A 25-character headline and two 35-character description lines have been the building blocks of AdWords text ads since day one. We’ve all slaved away trying to fit compelling copy into these strict limits, desperately t ...

    Search Engine Landin Google- 10 readers -
  • Big changes to device bidding In AdWords: What could they mean for your accounts?

    Anyone who runs PPC campaigns will be well aware that behavior varies across devices. Even if you don’t manage PPC accounts, you need only to think about yourself as a user (and what device you turn to for which actions) to appreciate the difference between mobile and desktop behavior. Acknowledging these differences and adjusting your strategy and bids for mobile devices is ...

    Search Engine Landin Google- 19 readers -
  • Dynamic remarketing: not just for retailers anymore

    It would be every advertiser’s dream for a user to convert on the first visit to their website. You’d only pay for one click; there would no need for attribution. Oh, how simple things would be! Unfortunately, that isn’t the reality in any vertical. Whether it’s buying some shoes, getting a mortgage or requesting a product demo, people like to do their research, and in fact ...

    Search Engine Landin Google- 11 readers -
  • Gmail Ads: Email marketing without the emails

    Any advertiser interested in growing their business needs to think about the top of the funnel, and the display options on the Google Display Network (GDN) are a great option for anyone, big or small, to reach a new audience and build brand awareness. As you may know, the GDN targets users when they’re browsing the web, and it also lets marketers serve ads to people’s email ...

    Marketing Landin Display EMail Google- 16 readers -
  • Customer Match: Common Questions & How To Answer Them

    When Google released Customer Match last year, PPCers got very excited. For years we’ve been seeing a noticeable shift in focus from keywords to audiences, and this audience-focused tool promised to revolutionize the way we’re able to communicate with customers. All that customer data locked away in CRM databases for years could now be tapped as a way to create highly target ...

    Search Engine Landin SEO Google How To's- 23 readers -