Laura Crimmons

  • Search London celebrates sixth birthday

    This month sees the sixth birthday of Meetup group Search London, so we caught up with organiser and State of Digital Editor Jo Turnbull to find out more about the event. How long has Search London been going? I have been running Search London since October 2010. I had the first official Search London meetup in January 2011. Time has flown by.

    Laura Crimmons/ State of Digitalin Paid Search- 32 readers -
  • Spotlight on Awards Ceremonies – From the organisers

    There’s a plethora of awards out there for us as digital marketers to enter as Sam has handily rounded up here, but I thought I’d delve a bit deeper to talk to some of the organisers and judges to see how they work and what makes a winning entry for them. This post is the first in a two-part series firstly talking to some of the organisers about the reasons they started the a ...

    Laura Crimmons/ State of Digital- 11 readers -
  • Interview with Craig Rayner, COO UnGagged

    Estimated reading time: 3 minutes, 55 seconds The next UnGagged event takes place in London in June this year, so we thought we’d catch up with COO Craig ahead of this to find out a bit more about the conference. How long has UnGagged been going? The idea of UnGagged was hatched in 2013. It was at this point we realised we were rather disillusioned with the Digital / Search conference scene.

    Laura Crimmons/ State of Digital- 15 readers -
  • What to expect from Conversion World 2016

    Estimated reading time: 5 minutes, 19 seconds The annual Conversion World conference is now just two weeks away, so we spoke to some of the event’s top speakers to get a sneak peek at some of the top tips you can expect from their presentations. And don’t forget State of Digital readers can still get 40% off tickets until 12 April by using the code CWstateofdigital.

    Laura Crimmons/ State of Digital- 21 readers -
  • Interview with Manuel da Costa, Founder of Conversion World

    Estimated reading time: 2 minutes, 53 seconds Ahead of this year’s Conversion World taking place on the 19th and 20th April , Laura Crimmons interviews the event’s founder Manuel da Costa to find out more about the online conference. Why should people attend Conversion World? “Conversion World is a one of it’s kind online conference aimed at conversion optimisation, user ex ...

    Laura Crimmons/ State of Digitalin Paid Search- 19 readers -
  • How are brands using VR?

    It’s been widely hailed as one of the top trends for 2016, but just what does the realm of virtual reality mean for brands and how should they be harnessing it? YouTube first introduced 360 videos back in March last year which was then followed by Facebook in September last year. These both allow users to view 360 videos on the apps and certain web browsers without the use of a VR headset.

    Laura Crimmons/ State of Digitalin Social Content How To's- 27 readers -
  • Digital Events and Conferences in 2016

    For the last two years now we’ve been compiling our round-up of the best events in digital for you to attend, and 2016 is no exception! We always update the list throughout the year so be sure to keep checking back for any new events that might have been added to the list. If you’re interested in seeing your own event listed here then please do get in touch to find out about ...

    Laura Crimmons/ State of Digital- 17 readers -
  • 8 tips for getting the most out of events and conferences

    Estimated reading time: 4 minutes, 41 seconds Attending events and conferences have numerous benefits, but two main ones are often knowledge discovery and networking. I’ve attended a lot of conferences and different types of events in the last few years and the following are my best tips for really making the most out of an event (some of which I’ve learnt the hard way!) 1.

    Laura Crimmons/ State of Digital- 15 readers -
  • The Biggest Client Frustrations Working With Agencies

    This post is the second in a two-part series looking at the biggest frustrations both clients and agencies face when working together, you can see the first post ‘The biggest agency frustrations working with clients’ here. 1. Agencies not understanding what the business does This seems like a no-brainer that for an agency to work with a client they must first gain a thorough ...

    Laura Crimmons/ State of Digitalin Paid Search- 21 readers -
  • The biggest agency frustrations working with clients

    There’s a phrase that gets passed around fairly regularly that an agency can only ever be as good as the information and relationship they get from the client and vice versa. Yet so often we hear at conferences, events or just in passing, both agencies and clients complaining about frustrations with their agency or client that get in the way of each of them doing their job or getting results.

    Laura Crimmons/ State of Digitalin SEO- 26 readers -
  • Harnessing the power of Social Media

    Earlier this year Twitter launched a campaign #PoweredByTweets which asks people to ‘think of a way the power of Twitter could be harnessed to create a beautiful design or solve a problem’ the best ideas will then be showcased at an exhibition during London Design Festival. This got me thinking about all the great campaigns that are powered by not just Twitter but various o ...

    Laura Crimmons/ State of Digitalin Social- 24 readers -
  • 4 Marketing Tactics Brands Should be Using on Instagram

    Visual marketing is one of those buzz terms that’s being thrown around a lot at the moment and its thanks in large parts to platforms such as Instagram, Snapchat and Pinterest which have seen phenomenal growth throughout 2014 and this looks set to continue in 2015. Research from Forrester in 2014 showed that on average brands on Instagram have a 4.

    Laura Crimmons/ State of Digitalin Social- 20 readers -
  • Finding and understanding your online audience

    First of all you’ll note that in the title I’ve said online audience as opposed to just audience – and this is something someone picked up on in my talk at the Content Marketing Show as well – there is a good reason for that which is that your online audience will differ from your general or offline audience.

    Laura Crimmons/ State of Digitalin Content- 23 readers -