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“Data can be impactful for your company…but only if you can get people to care about it,” -Me (Kevin Rutter). You can have the simplest, most digestible reports of all-time…complete with fancy graphs, unicorns, and neon signs, but if your stakeholders don’t see the value in basing their decisions in data, you’ve already lost.
In 2015, a 30 second Super Bowl TV ad cost 4.5 million dollars (Source: Syrcause). What’s the ROI in that? Despite the exorbitant cost and lack of clear-cut metrics to measure the value of a prized Super Bowl ad spot, big brands continue to pay the high price every year. There are certainly benefits to having your brand featured during one of the most anticipated and watched ...
Like Thanksgiving pumpkin pie, great content is hard to come by – and everyone wants a piece of the good stuff. I’ve read countless articles on the tips, tools, and guidelines to use when creating awesome content that resounds with my brand’s audience. However, finding the right ingredients to compile a piece of content is not an easy feat.
SEER’s blog is loaded with tutorials, tips, and hints to help fuel a SEO campaign, power PPC efforts, and build metrics using Data Analytics. Although SEER’s team has a plethora of online marketing knowledge – SEER also has another amazing asset: a company dynamic bursting with creative and multi-faceted individuals.
Work Hard, Play Hard As a Boston University undergraduate entering my senior year this fall, I understand the importance of gaining internship experience to be successful in the “real world” – a looming place that my college career counselor has described as the breaker of glory-day college haze. I hoped, like many other students, to find an engaging internship in which I could ...