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Posted by Laura.Lippay Link exchanges vs. partnerships Six years ago, Yahoo! was called out (on this very blog!) for buying text links. Being the lone SEO at Yahoo! in the US at the time, training, teaching, guiding and policing all of the people involved in over a dozen Yahoo! Media websites, my heart stopped when I saw this post.
Posted by Laura.Lippay All too often I see content strategies that: Look at what people are searching for (keyword research). Create landing pages for as many keywords as possible. Write gobs of (often meaningless) keyword-optimized content. This is a typical old-school SEO strategy, but what about audience (visitor) intent? There's a lot of focus in SEO around op ...